# Nickels

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nickels

- Industry: Financial Services
- Headquarters: Ann Arbor, US
- Website: www.asknickels.com
- Total disclosed funding: $4M
- Latest round: Seed (Jul 11, 2022)
- Investors on record: 4

## About

Based in Michigan, US, and founded in 2019 by CEO Joseph Gracia and Marc Laitin, Nickels, Inc., a.k.a. Nickels is a financial technology company that provides a white-labeled product to banks designed to help them improve their customer’s credit scores while boosting new revenue streams. In July 2022, Nickels, Inc. raised USD 4 million in seed funding co-led by Flyover Capital and Reseda Group, with participation from Detroit Venture Partners and Michigan Rise.

The company provides financial wellness solutions to banks and credit unions to help their consumers overcome credit card debt and build positive habits. Nickels also provides Credit Card Coach, a white-label web application that enables consumers to link their third-party credit cards to receive personalized advice about managing payments, controlling spending, and improving credit scores.

Nickels plans to use its proceeds from October 2022 funding to expand its product capabilities, recruit talent, and accelerate its partnerships with banks and credit unions.

## Funding rounds

- Seed, Jul 11, 2022, $4M — Detroit Venture Partners, Flyover Capital, Michigan Rise, Reseda Group

## Investors

- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Seed
- Flyover Capital (https://capitalatlas.ai/funds/flyover-capital) — Seed
- Michigan Rise (https://capitalatlas.ai/funds/michigan-rise) — Seed
- Reseda Group (https://capitalatlas.ai/funds/reseda-group) — Seed