# Niche Interactive Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/niche-interactive-media

- Industry: Internet
- Headquarters: Chicago, US
- Website: www.shoppinggives.com
- Total disclosed funding: $5.5M
- Latest round: Seed (Dec 8, 2020)
- Investors on record: 13

## About

Niche Interactive Media Inc. is a Chicago-based company specializing in cause marketing software solutions that enable businesses to effectively manage and optimize their charitable giving strategies.Founded in 2015 in Chicago, US, Niche Interactive Media Inc. operates through its platform, ShoppingGives, which facilitates charitable contributions at the point of sale. The company has successfully completed 4 funding deals, with the latest being a SEED round in December 2020, raising USD 5.50 mn led by Caffeinated Capital and supported by multiple investors including 20VC and Global Founders Capital. CEO Ronny Sage, who co-founded the company with Ryan Jonker, has been instrumental in its growth since inception.ShoppingGives provides a comprehensive cause marketing software solution that empowers businesses to create, manage, and optimize their charitable giving strategies. The platform offers tools for donation round-ups, action-based impact donations, and carbon-neutral shipment options, allowing customers to contribute to over 24,000 unique nonprofits seamlessly during transactions. The client base varies from direct-to-consumer retailers to larger enterprise brands, enhancing customer engagement and aligning corporate values with consumer expectations.ShoppingGives generates revenue through a subscription model and partnership agreements, allowing businesses to integrate its charitable features into their eCommerce platforms. Clients typically pay monthly or annual fees for access to the full suite of services designed to enhance their social impact initiatives, with tailored pricing plans based on the scale of their charitable activities.In December 2020, Niche Interactive Media Inc. raised USD 5.50 mn in a SEED funding round aimed at supporting its growth initiatives. The company plans to enhance its product offerings and expand its presence into new markets, particularly targeting international regions where cause marketing is gaining traction. This strategic funding will facilitate the development of new features and bolster its market outreach, aiming to launch updated products within the next year.

## Funding rounds

- Seed, Dec 8, 2020 — Serena Ventures
- Seed, Sep 15, 2020, $5.5M — Tuesday Capital, Global Founders Capital, Caffeinated Capital, SciFi VC, Red Dog Capital, Background Capital, Rogue Capital, 20VC, Big Future Fund, Manresa Ventures, Sugar Capital, Night Capital

## Investors

- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Caffeinated Capital (https://capitalatlas.ai/funds/caffeinated-capital) — Seed
- SciFi VC (https://capitalatlas.ai/funds/scifi-vc) — Seed
- Red Dog Capital (https://capitalatlas.ai/funds/red-dog-capital) — Seed
- Background Capital (https://capitalatlas.ai/funds/background-capital) — Seed
- Rogue Capital (https://capitalatlas.ai/funds/rogue-capital) — Seed
- 20VC (https://capitalatlas.ai/funds/20vc) — Seed
- Big Future Fund (https://capitalatlas.ai/funds/big-future-fund) — Seed
- Manresa Ventures (https://capitalatlas.ai/funds/manresa-ventures) — Seed
- Sugar Capital (https://capitalatlas.ai/funds/sugar-capital) — Seed
- Night Capital (https://capitalatlas.ai/funds/night-capital) — Seed
- Serena Ventures — Seed