# NextRoll

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nextroll

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.nextroll.com
- Total disclosed funding: $90M
- Latest round: Series D (Apr 21, 2014)
- Investors on record: 10

## About

NextRoll, Inc. is a California-based company specializing in advanced marketing technology solutions, enabling businesses to enhance their digital marketing efforts through data-driven strategies.NextRoll, Inc. operates in the marketing technology sector, focusing on providing solutions for digital advertising. Founded in 2006, the company is headquartered in San Francisco, California, US. The founder, Peter Krivkovich, has a history in developing technology solutions. In 2023, NextRoll raised USD 50 mn in funding from Capital IP Investment Partners, marking the latest financial deal in a total of 9 transactions since inception.NextRoll provides sophisticated marketing technology solutions through its two primary business units: RollWorks and AdRoll. RollWorks focuses on driving business-to-business (B2B) growth with its account-based marketing platform that identifies target accounts, engages them across various channels, and measures campaign success through integrated analytics. AdRoll targets direct-to-consumer (D2C) brands, facilitating growth through digital advertising strategies including display ads, social media ads, and behavioral email marketing. Both platforms leverage machine learning and extensive data integration to empower users, ranging from individual entrepreneurs to large marketing teams, to optimize their marketing efforts. NextRoll's product offerings are employed by thousands of businesses globally, with significant market penetration in North America and Europe.NextRoll generates revenue through a subscription-based model that allows clients to access its marketing technology solutions. Clients can choose from various pricing plans tailored to their advertising needs for both RollWorks and AdRoll platforms. Subscriptions typically involve monthly or annual fees, which grant users access to features including targeted advertising capabilities, analytics tools, and customer support. This framework supports a diverse clientele, enabling businesses to scale their marketing efforts effectively, with a focus on actionable insights and user-friendly tools that facilitate data-driven decision-making.In May 2023, NextRoll, Inc. raised USD 50 mn in venture funding from new investor Capital IP. The company plans to utilize this funding to strengthen the progress of its marketing software, specifically focusing on enhancing the capabilities of AdRoll and RollWorks. Future growth initiatives may include the development of new products aimed at expanding the functionality of their existing platforms, alongside efforts to penetrate additional markets to broaden their geographical reach.

## Funding rounds

- Series D, Apr 21, 2014, $70M — Accel, Glenmede, Institutional Venture Partners, Foundation Capital, Northgate Capital, Sagard Private Equity Solutions, Merus Capital, Enspire Capital
- Series C, Jun 26, 2012, $13M — Accel, Foundation Capital, Merus Capital
- Series B, Jan 28, 2011, $2.9M — Accel
- Series A, Oct 1, 2008, $3.8M — Accel, Merus Capital, Floodgate, Pilot Group

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B, Series C, Series D
- Merus Capital — Series A, Series C, Series D
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A
- Pilot Group — Series A
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series C, Series D
- Glenmede (https://capitalatlas.ai/funds/glenmede) — Series D
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series D
- Northgate Capital (https://capitalatlas.ai/funds/northgate-capital) — Series D
- Sagard Private Equity Solutions (https://capitalatlas.ai/funds/sagard-private-equity-solutions) — Series D
- Enspire Capital (https://capitalatlas.ai/funds/enspire-capital) — Series D