# Next Thing Co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/next-thing

- Industry: Electronics
- Headquarters: Oakland, US
- Website: www.nextthing.co
- Total disclosed funding: $0M
- Latest round: Seed (Jan 15, 2016)
- Investors on record: 5

## About

Next Thing Co is an innovative firm focused on aggregating and synthesizing product reviews from various sources, empowering consumers with unbiased rankings to aid purchasing decisions.Next Thing Co specializes in providing comprehensive product reviews to assist consumers in making informed choices. Founded in Oakland, US, the company has successfully pivoted its business model to enhance user engagement. The most recent funding round occurred in August 2016 when the company raised USD 0.030 mn in a Seed round from investors including FG Angels and HAX. The company has a total of 8 deals, with the latest being recorded on August 19, 2016.Next Thing specializes in aggregating and synthesizing product reviews from various reputable sources to provide consumers with an unbiased ranking of goods. Its core service revolves around conducting extensive research on a wide array of products, thus enabling users to make informed purchasing decisions. The main end-use case that Next Thing addresses is the challenge consumers face when trying to identify the best products amidst overwhelming information in the marketplace. Their platform serves a diverse clientele that includes individual consumers seeking personal products, as well as businesses looking to optimize their purchasing strategies. Next Thing has established a presence in North America and Europe, where the demand for reliable product information continues to grow, thus enhancing their reach and customer base.Next Thing's revenue model is primarily structured around direct-to-consumer transactions, where users access their product review aggregation services. The company may offer various pricing plans, potentially including subscription-based services for enhanced features or ad-free experiences. Revenue is generated as users engage with the platform, potentially through a freemium model, where basic services are free with options for premium upgrades, or through partnerships with retailers that may provide affiliate marketing opportunities. This transactional structure allows Next Thing to monetize its platform effectively while maintaining a focus on delivering value to consumers. The flagship offerings, rooted in their comprehensive research capabilities, solidify their standing in the market, catering to a broad audience looking for transparency in product evaluations.Next Thing Co is focusing on enhancing its platform by designing new features aimed at improving user experience and product research capabilities, with plans to launch these developments in the upcoming year. Additionally, the company is targeting expansion into the Asian market by the end of 2023 to reach a wider audience seeking trustworthy product information. The recent funding raised in August 2016 will be utilized to support these initiatives, allowing for the enhancement of their technology infrastructure and marketing efforts to penetrate new geographic territories.

## Funding rounds

- Seed, Jan 15, 2016 — Mindful Investors
- Seed, Oct 10, 2014, $0M — FG Angels, HAX, Marc Bell Capital
- Seed, Jan 15, 2014 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- FG Angels — Seed
- HAX — Seed
- Marc Bell Capital (https://capitalatlas.ai/funds/marc-bell-capital) — Seed
- Mindful Investors (https://capitalatlas.ai/funds/mindful-investors) — Seed