# Next Big Sound

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/next-big-sound

- Industry: Software
- Headquarters: New York, US
- Website: www.nextbigsound.com
- Total disclosed funding: $7.5M
- Latest round: Series A (Jan 3, 2012)
- Investors on record: 5

## About

Next Big Sound, Inc. is a data analytics firm specializing in music promotion and audience engagement, providing tools that empower artists to effectively connect with fans and enhance their promotional strategies.Founded in 2008 and headquartered in New York, US, Next Big Sound, Inc. is focused on leveraging data to assist artists in understanding their performance metrics. In May 2015, the company attracted investment through a Series A funding round, securing USD 6.50 mn from notable investors including Foundry Group, IA Ventures, and Uncork Capital. The company has completed a total of five deals, with its most recent deal occurring on May 19, 2015. The firm has not undergone any significant pivots or changes in its operational strategy, nor does it have any known subsidiaries or parent companies.Next Big Sound, Inc. offers AMP, a suite of tools designed to enhance music promotion and audience engagement for artists on the Pandora platform. AMP provides insights into audience performance across various regions, allowing artists to tailor their promotional strategies. Furthermore, it offers options for artists to promote their music, merchandise, and live events, thereby boosting their revenue potential. The platform also enables users to create interactive stories utilizing their voice alongside Pandora’s extensive music catalog, serving independent artists, record labels, and music industry professionals across multiple markets, including the United States, Canada, and select regions in Europe.AMP generates revenue through partnerships with artists and labels by offering subscription-based access to its promotional tools. These tools are employed by artists to launch targeted marketing campaigns for new album releases or singles based on real-time audience data. Transactions are typically structured as direct agreements between AMP and music creators or labels, providing tiered access to features according to client needs, thus maximizing return on investment for artists through effective audience engagement and promotional campaigns.Next Big Sound, Inc. has plans for future growth focused on expanding its service offerings and market reach. The company intends to launch new products designed to enhance analytics capabilities for artists by the end of 2024. Additionally, there are plans to expand into new geographic regions, specifically targeting European markets outside of their current operations by mid-2025. The recent Series A funding of USD 6.50 mn will be utilized to support these initiatives, particularly in product development and market entry strategies. Following the acquisition by Pandora in May 2015, the company aims to leverage this partnership to further enhance its service offerings.

## Funding rounds

- Series A, Jan 3, 2012, $6.5M — Foundry Group, IA Ventures, Uncork Capital
- Seed, Dec 3, 2009, $1M — Alsop Louie Partners, Foundry Group, Uncork Capital, TechStars, Techstars
- Seed, Aug 6, 2009 — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Alsop Louie Partners (https://capitalatlas.ai/funds/alsop-louie-partners) — Seed
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Seed, Series A
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed, Series A
- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Series A