# Nexoya

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nexoya

- Industry: Software
- Headquarters: Zurich, Switzerland
- Website: www.nexoya.com
- Total disclosed funding: $5M
- Latest round: Series A (Mar 11, 2023)
- Investors on record: 2

## About

Based in Switzerland, Nexoya Ltd. develops automated cross-channel portfolio management solutions that optimize digital advertising budgets through AI-driven tools, enhancing efficiency for marketing professionals.Nexoya Ltd. was founded in 2018 and is headquartered in Zurich, Switzerland. The company specializes in portfolio management for digital advertising. The founders, Manuel Dietrich and Marco Hochstrasser, have prior experience in the tech industry. Nexoya has engaged in a total of 3 deals, with its most recent funding occurring on March 11, 2023. At this time, Nexoya raised USD 5.000 mn in Series A funding led by Eureka! Venture, which equates to the total amount raised by the company.Nexoya specializes in automated cross-channel portfolio management solutions designed to optimize digital advertising budgets through AI-driven tools. Their flagship offering utilizes advanced algorithms to aggregate data from over 40 marketing channels, enabling clients to forecast performance at a granular level and reallocate budgets efficiently. This service addresses common challenges faced by performance marketing leaders, such as manual budget planning and the need for data-driven insights, allowing for seamless simulation of various business scenarios to inform strategic decisions. The company serves a diverse clientele that includes prominent marketing agencies and brands across various industries, such as Dentsu Italy, Generali Switzerland, and Vodafone, with a geographical focus extending throughout Europe and beyond.Nexoya operates on a subscription-based revenue model, where clients engage with their services through clearly defined pricing plans tailored to different usage levels and capabilities. This transactional structure typically involves annual licensing agreements that allow clients access to Nexoya’s suite of tools for budget optimization and performance analysis. The pricing plans are designed to cater to a range of business needs, ensuring that both large corporations and smaller marketing teams can leverage the platform effectively. Clients benefit from features such as scenario simulation and predictive analytics, empowering them to make informed decisions about their marketing spend while improving overall return on advertising spend (ROAS). Through these structured transactions, Nexoya aims to provide significant value to its users by enhancing their marketing efficiency and effectiveness.In March 2023, Nexoya Ltd. raised USD 5.000 mn in Series A funding led by Eureka! Venture. The company plans to use the funding to expand into new markets, specifically targeting Italy and the UK, as well as to grow its team.

## Funding rounds

- Series A, Mar 11, 2023, $5M — Eureka! Venture
- Seed, Jun 1, 2019 — Swiss ICT Investor Club

## Investors

- Swiss ICT Investor Club (https://capitalatlas.ai/funds/swiss-ict-investor-club) — Seed
- Eureka! Venture (https://capitalatlas.ai/funds/eureka-venture) — Series A