# Nexercise

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nexercise

- Industry: Internet
- Headquarters: Rockville, US
- Website: www.sworkit.com
- Total disclosed funding: $0.3M
- Latest round: Seed (May 1, 2013)
- Investors on record: 3

## About

Nexercise, Inc. operates Sworkit, a digital wellness platform that provides personalized fitness solutions, encompassing workouts, nutrition, and mindfulness for a wide audience including individuals and organizations.Founded in 2010 and headquartered in Rockville, US, Nexercise, Inc. specializes in digital health solutions. The company was co-founded by Ben Young, Gregory Coleman, and Ryan Hanna. Gregory Coleman currently serves as the CEO. In February 2016, Sworkit raised USD 1.5 mn in Angel funding from Mark Cuban, marking an important investment milestone for the company. To date, Nexercise has been involved in 5 deals with their most recent deal occurring on February 22, 2016.Sworkit Health provides a comprehensive suite of digital wellness solutions designed to enhance physical activity, mental health, musculoskeletal health, and nutrition, catering to a diverse user base that includes individuals, employers, health plans, community health initiatives, and educational institutions. Their core product is the Sworkit app, which offers personalized fitness programs featuring over 500 unique workouts and more than 900 exercises. The app enables users to engage in fitness routines tailored to various experience levels, from beginner to advanced, and encompasses mindfulness and nutritional support. Launched in 2012, Sworkit has expanded its offering with initiatives like Sworkit Kids, aimed at promoting fitness among children aged 4-13, and the Sworkit Youth Initiative, which provides free fitness technology to schools. The company serves a broad geographical market, supporting users across the United States and internationally, thereby establishing a significant presence in the digital health and fitness sector.Sworkit Health generates revenue primarily through subscription models and corporate wellness partnerships. The company offers tiered subscription plans that provide users access to additional features, personalized coaching, and a wider variety of workout options, enhancing user engagement and retention. Its B2B offerings include digital health solutions tailored for employers and health plans, which are designed to drive better health outcomes for employees and community members alike. Partnerships with organizations such as Virgin Pulse and Solera Health create additional revenue streams by integrating Sworkit's services into broader health initiatives. The comprehensive nature of Sworkit's offerings positions it favorably within the digital wellness market, fostering sustained growth through both direct-to-consumer sales and corporate collaborations.Nexercise, Inc. intends to leverage its recent funding of USD 1.5 mn from February 2016 to enhance its product offerings and expand its market reach. The company is currently working on new features and enhancements for the Sworkit app aimed at improving user experience and engagement. Furthermore, Sworkit plans to enter new geographic markets, specifically targeting Europe and Asia by late 2024, which will broaden its user base and support new partnerships. The funding will be utilized to support these development and expansion efforts.

## Funding rounds

- Seed, May 1, 2013, $0.1M — Techstars
- Angel, Nov 1, 2011, $0.1M — TCP Venture Capital, Dingman Center Angels

## Investors

- TCP Venture Capital (https://capitalatlas.ai/funds/tcp-venture-capital) — Angel
- Dingman Center Angels — Angel
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed