# Newtail

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/newtail

- Industry: Software
- Headquarters: Rio De Janeiro, Brazil
- Website: www.newtail.com.br
- Total disclosed funding: $1.5M
- Latest round: Seed (Jan 27, 2023)
- Investors on record: 4

## About

Based in Rio De Janeiro, Brazil, and founded in 2020 by CEO Gabriel Monteiro, Rafael Amorim, and Wendell Damato, Newtail Holdings Limited, a.k.a. Newtail operates as a provider of a data integration platform that connects retailers and industries for digitizing the sharing and monetization of their assets, data, and trade, and media actions. In January 2023, Newtail raised BRL 7.70 million in seed funding led by BigBets, with participation from Prodigio Capital, Verve Capital, Norte Ventures, and individual investors.

The company provides a digital platform for integrating data, insights, and actions between retail and industry. The platform allows users to access intelligent data on who buys and greater visibility into sales, visibility across products under control, understand movements and trends of the category of their products, and more. In addition, the platform allows businesses to automate their sales in digital channels, leveraging the performance of the markets.

Newtail plans to use its proceeds from January 2023 funding to boost the vertical retail media.

## Funding rounds

- Seed, Jan 27, 2023, $1.5M — BigBets, Verve Capital, Prodigio Capital, Norte Ventures

## Investors

- BigBets — Seed
- Verve Capital (https://capitalatlas.ai/funds/verve-capital) — Seed
- Prodigio Capital (https://capitalatlas.ai/funds/prodigio-capital) — Seed
- Norte Ventures (https://capitalatlas.ai/funds/norte-ventures) — Seed