# NewsCred

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/newscred

- Industry: Software
- Headquarters: New York, US
- Website: www.welcomesoftware.com
- Total disclosed funding: $90M
- Latest round: Series F (Jul 11, 2019)
- Investors on record: 12

## About

NewsCred, Inc. provides a sophisticated content marketing platform that enables organizations to streamline their content creation, management, and distribution processes efficiently.Founded in 2008 in New York, US, NewsCred specializes in content marketing solutions. The company was acquired by Optimizely, Inc. in December 2021, aiming to enhance the combined marketing lifecycle of both companies. The founders include Asif Rahman, Iraj Islam, and Shafqat Islam, with Shafqat Islam serving as the CEO. The company has successfully completed 9 deals, with the latest funding round being a Series F of USD 10.00 mn, bringing the total amount raised to USD 10.00 mn and a current valuation of USD 79.56 mn.NewsCred offers a comprehensive Content Marketing Platform (CMP) tailored for marketers, enabling effective planning, creation, and collaboration on content and marketing campaigns. This AI-driven platform features functionalities such as AI-powered planning, integrated digital asset management, and comprehensive measurement and reporting capabilities, addressing common challenges in content visibility and workflow inefficiencies. Their clientele spans North America, Europe, and Asia Pacific, allowing organizations to manage their content lifecycle efficiently.NewsCred generates revenue through a subscription-based model for its CMP, with clients engaging via annual or multi-year contracts. These contracts provide various service levels and feature access, allowing businesses to leverage advanced content creation capabilities and integrated asset management services. The company also pursues partnerships with enterprises for tailored marketing solutions, indicative of a B2B revenue model focused on organizations needing comprehensive marketing tools.Following its acquisition by Optimizely, Inc. in December 2021, NewsCred plans to enhance both companies' marketing lifecycle capabilities. The recent funding from the acquisition will support the development of new products aimed at improving content marketing efficiency. Additionally, NewsCred is strategizing to expand its presence in new geographic markets, with specific focus areas not yet disclosed. This growth initiative aligns with their goal to establish a more dominant position in the content marketing sector.

## Funding rounds

- Series F, Jul 11, 2019, $10M — InterWest Partners, Mayfield Fund, FTV Capital, Escalate Capital Partners, Greycroft, FirstMark Capital, Dentsu
- Series E, Sep 2, 2015, $42M — InterWest Partners, Mayfield Fund, FTV Capital, FirstMark Capital
- Series D, Jan 23, 2014, $18M — InterWest Partners, Mayfield Fund, FirstMark Capital, IA Ventures
- Series C, Mar 12, 2013, $15M — Mayfield Fund, Greycroft, FirstMark Capital, IA Ventures
- Series B, Oct 31, 2011, $4M — FirstMark Capital, AOL Ventures, IA Ventures, Floodgate, Lerer Hippeau Ventures, Advancit Capital
- Series A, Sep 30, 2010, $0.8M — IA Ventures, Floodgate

## Investors

- IA Ventures (https://capitalatlas.ai/funds/ia-ventures) — Series A, Series B, Series C, Series D
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A, Series B
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series B, Series C, Series D, Series E, Series F
- AOL Ventures (https://capitalatlas.ai/funds/aol-ventures) — Series B
- Lerer Hippeau Ventures — Series B
- Advancit Capital (https://capitalatlas.ai/funds/advancit-capital) — Series B
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series C, Series D, Series E, Series F
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series C, Series F
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series D, Series E, Series F
- FTV Capital (https://capitalatlas.ai/funds/ftv-capital) — Series E, Series F
- Escalate Capital Partners (https://capitalatlas.ai/funds/escalate-capital-partners) — Series F
- Dentsu — Series F