# NewRelity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/newrelity-b-v

- Industry: Software
- Headquarters: Utrecht, Netherlands
- Website: www.getobjectiv.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Nov 1, 2018)
- Investors on record: 10

## About

Founded in 2017 and based in Utrecht, Netherlands, NewRelity B.V. operates Objectiv, a software-as-a-system (SaaS) based, AI-driven decision support solution designed to help product teams in finance and marketing take the guesswork out of product decisions. Its platform defines measurable user profiles and uses one language to measure impact. The company's actionable decision metrics are based on statistical and artificial intelligence (AI) modeling that turns key performance indicator (KPI) dashboards into actionable plans, enables daily workflows for teams to make decisions, and allows users to automatically track the impact of product decisions.

## Funding rounds

- Seed, Nov 1, 2018 — Fly Ventures
- Seed, May 30, 2018, $0.8M — GV, henQ, eBuddy.com, Wakoopa, TQ-Group, Bloomon Netherlands B.V., Byte Capital, River Venture Partners, Custom Connect Group BV

## Investors

- GV (https://capitalatlas.ai/funds/gv) — Seed
- henQ (https://capitalatlas.ai/funds/henq) — Seed
- eBuddy.com — Seed
- Wakoopa — Seed
- TQ-Group — Seed
- Bloomon Netherlands B.V. — Seed
- Byte Capital — Seed
- River Venture Partners — Seed
- Custom Connect Group BV — Seed
- Fly Ventures (https://capitalatlas.ai/funds/fly-ventures) — Seed