# NEWOFF

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/newoff

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.newoff.co.kr/
- Latest round: Seed (Jul 8, 2025)
- Investors on record: 1

## About

Based in South Korea, NEWOFF Corp. is a company focused on providing a platform for the acquisition of second-hand clothing, facilitating transactions between sellers and eco-conscious consumers.NEWOFF Corp. operates a platform dedicated to the resale of pre-owned apparel. The company was founded in Seoul, South Korea, in 2025 by Hyo-jun Yoon and Hyung-bae Kim. The company has completed one deal, with its most recent funding event occurring on July 8, 2025. Hyo-jun Yoon serves as the CEO, bringing relevant experience to the firm.NEWOFF specializes in facilitating transactions for second-hand clothing, connecting sellers of pre-owned apparel with consumers seeking sustainable fashion options. The platform is designed for environmentally conscious consumers, thrift enthusiasts, and budget-minded shoppers primarily in urban areas of South Korea, addressing the demand for affordable, eco-friendly clothing and promoting practices aligned with the circular economy.NEWOFF generates revenue through transaction fees collected on sales made via its platform. When a seller lists clothing items, the company earns a commission as a percentage of the sale price. This model positions NEWOFF effectively within the B2C market, enabling direct sales between individuals while potentially engaging in partnerships with local retailers to expand inventory and reach.In July 2025, NEWOFF Corp. secured seed funding from new investor FuturePlay to enhance its inspection capabilities, expand purchasing centers, and develop its second-hand clothing app. The company is focused on launching new products and aims to capture additional market share by enhancing its technology and infrastructure to support increased user engagement and transactions.

## Funding rounds

- Seed, Jul 8, 2025 — FuturePlay

## Investors

- FuturePlay (https://capitalatlas.ai/funds/futureplay) — Seed