# NewDays

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/newdays

- Industry: Software
- Headquarters: Seattle, US
- Website: www.newdays.ai
- Total disclosed funding: $7M
- Latest round: Seed (Sep 3, 2025)
- Investors on record: 2

## About

Based in the US, NewDays, Inc. provides innovative cognitive health solutions aimed at supporting individuals experiencing Mild Cognitive Impairment (MCI) and dementia through personalized care and technology-driven interventions. NewDays, Inc. specializes in cognitive health solutions, primarily addressing the needs of individuals living with Mild Cognitive Impairment and dementia. In October 2025, NewDays, Inc. raised USD 4.5 million in seed funding from unspecified investors. NewDays offers a comprehensive cognitive health solution designed to assist individuals living with Mild Cognitive Impairment (MCI) and dementia. The core products include video consultations with licensed cognitive health clinicians, as well as interactive conversation-based exercises facilitated by an AI companion named Sunny. These services are specifically tailored to help users delay cognitive decline, regain lost abilities, and improve memory and processing skills. The program incorporates personalized brain exercises that are guided by the clinician and delivered weekly, ensuring that the activities are aligned with each user's individual goals. NewDays targets a wide customer base, including patients with cognitive impairments and their caregivers, and offers its services primarily in the United States, catering to users in both urban and rural settings.NewDays generates revenue through a subscription-based model that includes multiple pricing tiers based on the level of service provided. The basic offering allows users to try the AI-driven exercises for free, while the next tier involves a one-time payment for a cognitive wellness review conducted via a 30-minute video consultation with an expert clinician. For ongoing support, users can subscribe to the NewDays Clinic membership, which is billed monthly and includes in-depth cognitive evaluations, personalized treatment plans, and access to a complete library of interactive sessions with Sunny. This structure facilitates direct-to-consumer transactions, aligning with the company's goal of providing accessible cognitive health services while ensuring a consistent revenue stream through monthly subscriptions. The company will use the October 2025 funding to improve its AI therapy platform, expand its team, and support growth in dementia care services.

## Funding rounds

- Seed, Sep 3, 2025, $7M — General Catalyst Partners, Madrona Venture Group

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Seed