# NewBrand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/newbrand

- Industry: Software
- Headquarters: Washington, US
- Website: www.newbrandanalytics.com
- Total disclosed funding: $26M
- Latest round: Series B (Nov 10, 2011)
- Investors on record: 4

## About

NewBrand specializes in analytics solutions that enhance customer engagement and insights, helping businesses optimize their digital presence and marketing strategies across various platforms.NewBrand was founded in 2010 in Washington, US, focusing on providing analytics solutions for customer engagement. In June 2015, NewBrand was acquired by Sprinklr, a portfolio company of Battery Ventures, Intel Capital, and others. The company has completed a total of five deals since its inception. The current CEO is Frits Kuijzer, who leads the company's strategic direction in analytics.NewBrand delivers analytics solutions designed to optimize customer engagement and provide insights across digital platforms. Their offerings include tools that enable businesses to manage and analyze customer interactions, streamlining marketing and service processes effectively. NewBrand's solutions are utilized by various industries, enhancing their capacity to understand and engage with customers across multiple digital avenues.NewBrand operates on a subscription-based revenue model, offering various pricing plans aligned with different business needs. Clients engage in multi-year agreements to access NewBrand's functionalities, which are tailored to improve customer engagement and operational efficiency. The company's extensive client base includes significant brands across various sectors, contributing to a steady stream of revenue.NewBrand's growth strategy includes the development of new analytics products aimed at enhancing customer engagement metrics and insights. While specific release dates are pending, the company plans to expand its presence in North America, Europe, and Asia-Pacific by 2023. The recent funding of USD 5.03 mn will support these initiatives, allowing for product innovation and market expansion, further solidifying their position within the analytics landscape.

## Funding rounds

- Series B, Nov 10, 2011, $26M — New Enterprise Associates, Thayer Ventures, Revolution Ventures, The Entrepreneurs' Fund

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B
- Thayer Ventures (https://capitalatlas.ai/funds/thayer-ventures) — Series B
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series B
- The Entrepreneurs' Fund (https://capitalatlas.ai/funds/the-entrepreneurs-fund) — Series B