# NewBornTown

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/newborntown

- Industry: Software
- Headquarters: Beijing, China
- Website: www.newborn-town.com
- Total disclosed funding: $35M
- Latest round: Series B (Apr 1, 2015)
- Investors on record: 4

## About

Established in 2007 and based in Beijing, China, NewBornTown is a mobile internet company that focuses on developing artificial intelligence-based applications for mobile devices. In 2013, the company launched the first globalized product, Solo Launcher. In 2014, the company launched the first social product, MICO. In 2019, the company was listed on the Hong Kong Stock Exchange, and its stock code was 9911. In 2021, the company has more than 1.3 billion users worldwide. In January 2022, Keywise Capital and Yong Rong Asset Management invested HKD 351 million in NewBornTown.

The company's products can be categorized into social applications and games. Some of the products within the social applications category include Yumy, MICO and YoHo. Its social applications provide realistic, efficient and immersive social experiences. And its mobile games include Merge Island and Solitaire Chapters.

The company generates revenue by providing mobile application development services and advertising services.

## Funding rounds

- Series B, Apr 1, 2015, $33M — Haitong Leading Private Equity Fund Management
- Series A, Nov 1, 2014 — Amphora Capital
- Angel, Jun 1, 2014, $2M — Future Capital Discovery Advisory (Hong Kong) Limited, Plum Ventures

## Investors

- Future Capital Discovery Advisory (Hong Kong) Limited (https://capitalatlas.ai/funds/future-capital-discovery-advisory-hong-kong-limited) — Angel
- Plum Ventures (https://capitalatlas.ai/funds/plum-ventures) — Angel
- Amphora Capital (https://capitalatlas.ai/funds/amphora-capital) — Series A
- Haitong Leading Private Equity Fund Management (https://capitalatlas.ai/funds/haitong-leading-private-equity-fund-management) — Series B