# NewAer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/newaer

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.neuaer.com
- Latest round: Seed (Jan 7, 2013)
- Investors on record: 1

## About

NewAer is a technology firm focused on developing a Proximity Platform that enables automated identity and location-based interactions, enhancing customer engagement across various industries.NewAer specializes in creating proximity solutions that facilitate seamless user interactions without traditional methods like NFC or QR codes. Founded by Dave Mathews, the company is headquartered in Los Angeles, US. In January 2013, NewAer secured Seed financing from T-Venture Holding with individual contributor Thorsten Claus, marking a significant investment in its growth.NewAer provides an innovative Proximity Platform that enables automated identity and proximity-based interactions in the real world. Their primary offerings include an SDK for developers to integrate low-energy proximity actions into mobile apps, and a Kiosk application that enhances user engagement with customized digital displays. Utilizing peer-to-peer Bluetooth Low Energy technology, NewAer ensures non-personally identifiable tokens for user interaction across multiple devices, including Android, iOS, Windows, and Linux. Their solutions target sectors such as retail, advertising, and hospitality, focusing on improving proximity marketing and customer engagement.NewAer generates revenue through a subscription-based model and partnerships that enhance proximity marketing for businesses. Their Proximity Platform and SDK cater to developers, enabling B2B transactions aimed at creating tailored applications. Retailers and service providers benefit from targeted advertising and offers to nearby customers, boosting marketing strategies. Furthermore, the Kiosk application facilitates the presentation of unique promotional content and digital coupon redemption, therefore driving revenue through strategic retailer partnerships. Pricing plans are designed for flexibility to meet diverse client needs.NewAer plans to launch new features and products designed to expand its Proximity Platform capabilities, although specific release dates are not disclosed. The company is targeting expansion into additional geographic markets, particularly in North America and Europe, to capitalize on the growing demand for proximity-based solutions by 2015. The recent Seed financing from January 2013 will support these initiatives, allowing NewAer to enhance its platform and broaden market reach.

## Funding rounds

- Seed, Jan 7, 2013 — DTCP

## Investors

- DTCP — Seed