# New Sun Nutrition

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/new-sun-nutrition

- Industry: Logistics & Distribution
- Headquarters: Carpinteria, US
- Website: www.frs.com
- Total disclosed funding: $61M
- Latest round: Series D (Mar 10, 2010)
- Investors on record: 3

## About

New Sun Nutrition, Inc. is a health-focused company that specializes in innovative energy solutions through its range of products designed for fitness enthusiasts and everyday consumers seeking convenient energy boosts.Founded in 2004 and headquartered in Carpinteria, US, New Sun Nutrition, Inc. operates under the brand FRS Healthy Energy, which provides energy solutions through products like Soft Chews and Concentrates. The company has raised a total of USD 23.10 mn, with the latest funding round being Series D in March 2010 from Oak Investment Partners. The company has conducted three deals thus far, reflecting its commitment to enhancing energy and health solutions.FRS Healthy Energy specializes in providing innovative energy solutions through its product offerings, including Soft Chews and Concentrates. These products utilize a patented formula featuring natural antioxidants like quercetin and green tea extract, complemented by seven essential vitamins aimed at enhancing energy levels and overall health. The target market includes fitness enthusiasts, performance athletes, and everyday consumers, with particular appeal to military personnel and first responders through a dedicated discount program. The company primarily markets its products in the United States while also establishing a growing presence in select international markets.The revenue model of FRS Healthy Energy is based on direct-to-consumer sales and partnerships with retailers and wholesalers. Customers can purchase products via the online platform, which offers one-time purchases and subscriptions through the VIP Autoship Program, promoting convenience and savings. The company also incentivizes bulk purchases with promotional discounts. Key offerings include FRS Healthy Energy Soft Chews and Concentrates, designed for easy consumption and health benefits, with specific pricing available on the company’s website to facilitate a straightforward purchasing experience.New Sun Nutrition, Inc. plans to leverage its recent funding of USD 23.10 mn raised in Series D in March 2010 to support the launch of new products that enhance energy and health. The company is exploring expansion into new geographic markets, targeting specific regions to broaden its customer base. This funding will be pivotal in facilitating these initiatives, aligning with the company’s vision to grow its market presence and product lineup.

## Funding rounds

- Series D, Mar 10, 2010, $23M — Oak Investment Partners
- Series B, May 2, 2008, $13M — Oak Investment Partners
- Series A, Jun 6, 2007, $25M — Oak Investment Partners, Radar Partners, TWP Private Wealth Management

## Investors

- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series A, Series B, Series D
- Radar Partners (https://capitalatlas.ai/funds/radar-partners) — Series A
- TWP Private Wealth Management (https://capitalatlas.ai/funds/twp-private-wealth-management) — Series A