# New Stand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/new-stand

- Industry: Retail
- Headquarters: New York, US
- Website: www.newstand.com
- Total disclosed funding: $40M
- Latest round: Series B (Jun 3, 2021)
- Investors on record: 4

## About

Based in the US, New Stand Inc. operates as a provider of enhanced workplace experiences, offering curated products and services aimed at improving employee satisfaction and productivity within modern office environments.New Stand Inc. was founded in 2015 and is headquartered in New York, US. The company specializes in enhancing workplace experiences by providing tailored office solutions. In June 2021, New Stand raised USD 40 mn in Series B funding, led by Brookfield Property Partners with participation from existing investors. The firm’s founder, Lex Kendall, has a history of entrepreneurial ventures, although specific details on prior companies are not provided. New Stand has engaged in a total of 1 deal, with its latest deal occurring on June 3, 2021, raising the total amount raised to USD 40 mn.New Stand specializes in enhancing workplace experiences by providing a curated selection of products and services tailored to modern offices. Their core offerings include premium coffee sourced from local roasters, seasonal grab-and-go meals customized for individual office requirements, and a diverse range of health-focused snacks. Additionally, they provide catering services for special events and everyday lunches. Their innovative vending solutions utilize computer vision technology to enable frictionless purchasing experiences, complemented by modular fixtures designed for various office spaces. New Stand primarily serves corporate clients in major metropolitan areas across the United States, focusing on improving employee satisfaction and productivity.New Stand generates revenue through direct service contracts and partnerships with businesses seeking to enhance employee experiences. The firm conducts B2B transactions, offering tailored services such as coffee, meals, snacks, and catering solutions to corporate clients. Pricing structures are customized to the specific services rendered, allowing clients to opt for subscription models or one-time catering engagements. Their flagship offerings create a holistic food and beverage experience in the workplace, fostering repeat business and long-term partnerships with clientele.Following the recent Series B funding round completed on June 3, 2021, New Stand Inc. plans to utilize the USD 40 mn raised to expand its office spaces and operations. The company has strategic plans to introduce new product offerings, although specific details on these products have not been disclosed. New Stand is also exploring opportunities to enter new geographic markets, focusing on expansion within more major metropolitan areas in the United States. This growth strategy aims to further enhance their workplace solutions and increase their market presence.

## Funding rounds

- Series B, Jun 3, 2021, $40M — Brookfield Property Partners, MAYWIC Select Investments, Fantail Ventures, Raga Partners

## Investors

- Brookfield Property Partners — Series B
- MAYWIC Select Investments (https://capitalatlas.ai/funds/maywic-select-investments) — Series B
- Fantail Ventures (https://capitalatlas.ai/funds/fantail-ventures) — Series B
- Raga Partners — Series B