# New Motion Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/new-motion-labs

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: Exeter, UK
- Website: www.newmotionlabs.com
- Total disclosed funding: $1M
- Latest round: Seed (May 13, 2019)
- Investors on record: 1

## About

Based in London, UK, and founded in 2015 by its CEO Marcel Fowler, New Motion Labs Ltd. operates a collection of scientists, engineers, and entrepreneurs, dedicated to developing and licensing revolutionary designs for Mechanical Engineering. In July 2024, New Motion Labs Ltd raised GBP 1.8 million in venture funding from The FSE Group and other unspecified investors.

New Motion Labs Ltd. offers Enduo Track technology that enables a roller chain to transfer power on both sides of the tooth, leading to significant increases in efficiency and lifetime; Enduo Cargo combines revolutionary dual engagement sprocket technology to the eCargo bike market, as well as cycling. The company services include efficiency testing service to test efficiency with a degree of accuracy at a torque for multiple applications and chain drive consultancy.

The company will use the  July 2024 funding to develop new products, boost its sales and marketing campaigns, and hire additional staff to support growth.

## Funding rounds

- Seed, May 13, 2019, $0.5M — Venrex
- Seed, Feb 6, 2019, $0.5M — Venrex

## Investors

- Venrex (https://capitalatlas.ai/funds/venrex) — Seed