# New Innovations

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/new-innovations

- Industry: Industrial Machinery
- Headquarters: Tokyo, Japan
- Website: www.newinov.com/
- Total disclosed funding: $30M
- Latest round: Series B (May 27, 2025)
- Investors on record: 13

## About

Based in Tokyo, Japan, New Innovations Inc. specializes in robot technology that enhances operational efficiency across various sectors, particularly in food service and hospitality industries.Founded in 2018, New Innovations Inc. focuses on developing robotic solutions to streamline food preparation and service processes. The company's leadership includes CEO Uma Tripathi, who brings experience from previous ventures in the tech industry. Since its inception, New Innovations has completed five deals, culminating in a Series B funding round on May 27, 2025, where the firm raised JPY 1.16 billion led by SPARX Group, with participation from various investors such as Deepcore and Global Brain.New Innovations Inc. specializes in advanced robotic solutions aimed at enhancing efficiency and productivity across various industries. The company’s flagship products include the "Kakigori Maker," an automated machine designed to prepare shaved ice, and the "Burger Cooker," the world's first automated cooking robot tailored for compact spaces to prepare hamburgers. These products target the food service sector, providing establishments with technology that alleviates labor shortages while maintaining high-quality food preparation standards. Additionally, New Innovations offers "root C," a smart coffee stand that reduces operational costs through automation and enables the provision of premium coffee selections. The company’s solutions cater to clients in diverse geographical markets, including Japan, where their innovations are being integrated into various retail environments and hospitality locations, enhancing customer experience while addressing the challenges of staffing and operational efficiency.New Innovations Inc. generates revenue through the sale of its cutting-edge robotic solutions, as well as service contracts associated with maintenance and support. The company operates a direct-to-consumer model, particularly for its "root C" coffee stand and other automated food preparation systems, which are deployed in partnership with cafes and restaurants. Clients typically engage in upfront transactions for the purchase of equipment, followed by recurring revenue from service agreements that ensure the systems operate at optimal efficiency. Revenue streams may also include partnerships with retailers who feature New Innovations' products in their establishments. The company's pricing strategy reflects the advanced technology and automation capabilities of its offerings, delivering substantial value to clients while driving revenue growth through enhanced operational efficiency and customer satisfaction. In March 2026, New Innovations Inc. raised USD JPY 1.75 billion in series B funding from new investors Shoko Chukin Bank, MUFG Bank, Hokuriku Bank, Japan Finance Corporation, Joyo Bank, and Bank of the Ryukyus, with participation form returning investor Mizuho Bank. The company plans the March 2026 funding to support its mass production and sales channel expansion of its OMO business and to strengthen its organizational structure.

## Funding rounds

- Series B, May 27, 2025, $8.1M — Global Brain, SPARX Group, SBI Investment, Nissay Capital, Senshu Ikeda Capital, Deepcore, HERO, FLAG-41
- Series A, Apr 12, 2023, $20M — SBI Holdings, SMBC Venture Capital, Global Brain, Shizuoka Capital, Deepcore, Mitsui Fudosan, The Seed Capital
- Series A, Jun 24, 2020, $1.6M — Deepcore, The Seed Capital
- Seed, Jul 30, 2019, $0.6M — Deepcore, The Seed Capital

## Investors

- Deepcore (https://capitalatlas.ai/funds/deepcore) — Seed, Series A, Series B
- The Seed Capital (https://capitalatlas.ai/funds/the-seed-capital) — Seed, Series A
- SBI Holdings — Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A, Series B
- Shizuoka Capital (https://capitalatlas.ai/funds/shizuoka-capital) — Series A
- Mitsui Fudosan — Series A
- SPARX Group (https://capitalatlas.ai/funds/sparx-group) — Series B
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series B
- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Series B
- Senshu Ikeda Capital (https://capitalatlas.ai/funds/senshu-ikeda-capital) — Series B
- HERO (https://capitalatlas.ai/funds/hero) — Series B
- FLAG-41 — Series B