# NEW ID Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/new-id-co

- Industry: Media
- Headquarters: Seoul, South Korea
- Website: www.its-newid.com
- Total disclosed funding: $12M
- Latest round: Series B (Aug 14, 2026)
- Investors on record: 5

## About

NEW ID Co., Ltd., based in South Korea, specializes in EnterTech solutions, offering innovative digital content distribution and advertising tools designed to enhance viewer engagement across various platforms. Founded in 2019 and headquartered in Seoul, South Korea, NEW ID Co., Ltd. focuses on EnterTech solutions. The company is led by CEO June Park, with Johan Kim as a co-founder. In August 2026, NEW ID Co., Ltd. raised KRW 1 billion in series B funding from new investor Crit Ventures.

NEW ID is a prominent player in the EnterTech sector, providing a comprehensive suite of products and services aimed at enhancing digital content distribution and advertising. Their primary offerings include FAST (Free Ad-supported Streaming Television) channels, AI-based post-production solutions, and CTV (Connected TV) app production. Utilizing advanced technology like the Playout+ content management system, NEW ID ensures effective content management and targeting, optimizing viewer engagement across diverse global platforms. The company serves a variety of markets, including North America, Europe, and Asia, catering to clients ranging from content creators to advertisers.

NEW ID generates its revenue through strategic partnerships and diverse service offerings tailored for both B2B and direct-to-consumer markets. The company's revenue model includes subscription services for its AI-based post-production solutions, which improve content quality and reduce turnaround times. Additionally, NEW ID benefits from advertising revenues through its FAST channels and location-based advertisements, enabling brands to effectively reach targeted audiences. With partnerships across over 400 platforms and content channels, the company supports a range of transactions, including shoppable ads and global advertising management services, which are vital for maintaining its competitive position in the industry.

The company plans to use the August 2026 funding to expand its connected television advertising business and enhance its technology platform and solutions.

## Funding rounds

- Series B, Aug 14, 2026, $0.7M — Crit Ventures
- Series A, Jun 23, 2022, $5.4M — Korea Investment Partners, IBK Securities, NextG Investment
- Series A, Nov 30, 2020, $5.4M — SangSang Ventures, NextG Investment

## Investors

- SangSang Ventures (https://capitalatlas.ai/funds/sangsang-ventures) — Series A
- NextG Investment (https://capitalatlas.ai/funds/nextg-investment) — Series A
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series A
- IBK Securities (https://capitalatlas.ai/funds/ibk-securities) — Series A
- Crit Ventures (https://capitalatlas.ai/funds/crit-ventures) — Series B