# New Generation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/new-generation

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.new-gen.ai/
- Total disclosed funding: $4.5M
- Latest round: Seed (May 20, 2025)
- Investors on record: 5

## About

New Generation is a US-based company specializing in AI-native commerce solutions that enhance online shopping experiences through dynamic, personalized interactions across various platforms.Founded in 2024 in San Francisco, US, New Generation focuses on creating AI-powered shopping solutions for retail. The company raised USD 4.5 mn in Seed funding on May 23, 2025, to enhance its platform, which allows brands to develop customized shopping pages. The firm has completed one deal to date.New Generation specializes in providing AI-native commerce solutions designed to enhance online shopping experiences across various digital interfaces, including chat and generative platforms. Their core offerings revolve around transforming traditional online stores into dynamic, AI-driven commerce platforms that cater to both consumers and their agents. This enhancement allows end users to interact with the platform in natural language, enabling them to articulate their needs and receive personalized, real-time shopping experiences that align with their intent and context. The company's solutions incorporate product data, brand identity, and cultural nuances to create relevant content and insights, effectively addressing the evolving needs of consumers in the AI era. New Generation's products are marketed in diverse geographical areas, including North America and Europe, focusing on retailers seeking to innovate their customer engagement and merchandising strategies.Revenue generation for New Generation stems from a structured offering of subscription-based services that facilitate AI-powered commerce solutions for their clients. Businesses partner with New Generation to gain access to its platform, where they can utilize advanced tools for tagging, merchandising, and content creation tailored to consumer behaviors. Transactions typically occur through direct agreements with retailers or brands, allowing them to leverage the AI-native capabilities for their e-commerce operations. Specific pricing plans are aligned with the scale and scope of services provided, ensuring that clients can select packages that suit their operational needs. This transactional model supports a seamless integration of New Generation's technology into the clients’ existing infrastructures, enhancing overall customer engagement and driving sales efficiency.Following the recent Seed funding of USD 4.5 mn raised on May 23, 2025, New Generation plans to utilize these funds to develop its platform, providing brands with AI-powered shopping pages to facilitate personalized interactions with consumers and automated shopping agents. The company is focused on expanding its market presence and is exploring opportunities to penetrate additional regions, enhancing its offerings to adapt to evolving consumer preferences.

## Funding rounds

- Seed, May 20, 2025, $4.5M — Slow, Designer Fund, South Park Commons, Beat Ventures, Matrix IT Ltd
- Seed, Jun 1, 2024 — South Park Commons

## Investors

- South Park Commons (https://capitalatlas.ai/funds/south-park-commons) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- Designer Fund (https://capitalatlas.ai/funds/designer-fund) — Seed
- Beat Ventures (https://capitalatlas.ai/funds/beat-ventures) — Seed
- Matrix IT Ltd — Seed