# New Electric Hero

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/new-electric-hero

- Headquarters: Shanghai, China
- Latest round: Series A (Sep 9, 2025)
- Investors on record: 1

## About

Founded in 2021 and based in Shanghai, China, New Electric Hero aims to transform the offline entertainment industry with a gamified approach to build a "playground" for a new generation of young people. The company currently operates three INS projects in Shanghai, Chengdu, and Xi'an, which are designed as experiential business models centered on music, alcohol, and social interaction. New Electric Hero’s revenue is generated from rental income from commercial tenants within its properties, as well as revenue from events, food and beverage sales, and potentially a share of profits from the businesses operating within its projects.

## Funding rounds

- Series A, Sep 9, 2025 — BAI Capital

## Investors

- BAI Capital (https://capitalatlas.ai/funds/bai-capital) — Series A