# New Culture

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/new-culture

- Industry: Food
- Headquarters: San Leandro, US
- Website: www.newculturefood.com
- Total disclosed funding: $32M
- Latest round: Series A (Apr 22, 2025)
- Investors on record: 15

## About

New Culture Inc. is a food technology company specializing in animal-free dairy products, focusing on innovative cheese alternatives that meet the growing consumer demand for sustainable and health-conscious food options.Founded in 2018 by Eguono Omotayo, Inja Radman, Karen Birch, Matt Gibson, and Sharon Racine, New Culture Inc. is based in San Leandro, US, and operates in the realm of dairy alternatives. The company has executed 6 deals, with the most recent funding round, Series A, occurring on November 3, 2022. In this round, New Culture raised USD 26.47 mn from investors including ADM Ventures and Mayfield Fund, bringing the total amount raised to USD 26.47 mn and a current valuation of USD 73.016 mn.New Culture specializes in the production of animal-free dairy products, primarily focusing on cheese alternatives that replicate the taste, texture, and functionality of traditional dairy cheese. Their core offering includes mozzarella cheese designed to melt and stretch like conventional mozzarella, targeting pizzerias and culinary applications. These products cater to a diverse customer base, including restaurants and health-conscious consumers, particularly in North America and select international markets. By leveraging traditional cheese-making techniques alongside food science, New Culture addresses consumer demand for cruelty-free and environmentally friendly food options.New Culture generates revenue through partnerships with food service operators and retail distributors, utilizing a B2B sales approach. Collaborating with pizzerias and other food establishments, the company sells high-quality animal-free cheese products. The revenue generation model includes direct sales and potential future subscription or bulk purchasing agreements for their mozzarella cheese, with a pricing structure that reflects the unique value proposition of their products in the market.In November 2022, New Culture Inc. secured additional funding to further develop and scale its animal-free mozzarella, which is targeted for launch in pizzerias in 2023. The company is focused on expanding its product lines and entering new markets, specifically targeting increased presence in the food service and retail sectors across North America and beyond. The latest funding will support these initiatives, reinforcing New Culture's commitment to meeting the growing demand for plant-based dairy alternatives.

## Funding rounds

- Series A, Apr 22, 2025 — SOSV
- Series A, Nov 1, 2021, $26M — Mayfield Fund, SOSV, Bee Partners, Alumni Ventures Group, S2G Ventures, Bluestein Ventures, Future Ventures, Heinz Ventures, Ahren Innovation Capital, ADM Ventures, CPT Capital, Marinya Capital, Be8 Ventures
- Seed, Jul 14, 2020, $1.5M — Bluestein Ventures
- Seed, Jun 30, 2020, $0.1M — Alumni Ventures Group
- Seed, Sep 13, 2019, $3.9M — Mayfield Fund, SOSV, Bee Partners, Boost VC, Heinz Ventures, CPT Capital
- Seed, Apr 1, 2019 — Aera

## Investors

- Aera (https://capitalatlas.ai/funds/aera) — Seed
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Seed, Series A
- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Bee Partners (https://capitalatlas.ai/funds/bee-partners) — Seed, Series A
- Boost VC (https://capitalatlas.ai/funds/boost-vc) — Seed
- Heinz Ventures (https://capitalatlas.ai/funds/heinz-ventures) — Seed, Series A
- CPT Capital — Seed, Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed, Series A
- Bluestein Ventures (https://capitalatlas.ai/funds/bluestein-ventures) — Seed, Series A
- S2G Ventures (https://capitalatlas.ai/funds/s2g-ventures) — Series A
- Future Ventures — Series A
- Ahren Innovation Capital (https://capitalatlas.ai/funds/ahren-innovation-capital) — Series A
- ADM Ventures (https://capitalatlas.ai/funds/adm-ventures) — Series A
- Marinya Capital — Series A
- Be8 Ventures (https://capitalatlas.ai/funds/be8-ventures) — Series A