# NEULO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/neulo

- Industry: Consumer Products
- Headquarters: Kobe, Japan
- Website: www.neulo.com
- Total disclosed funding: $2.2M
- Latest round: Seed (Jun 18, 2026)
- Investors on record: 3

## About

NEULO, based in Kobe, Japan, specializes in performance footwear that prioritizes natural foot movement and comfort, offering innovative designs tailored for urban environments.Founded in 2025 in Kobe, Japan, NEULO Co., Ltd. focuses on developing performance footwear. The company has successfully secured JPY 350.000 mn in Seed funding on June 18, 2026, from investors including Asu Capital Partners, Dawn Capital, and Genesia Ventures, raising a total of JPY 350.000 mn to date.NEULO specializes in performance footwear that emphasizes the natural movement and comfort of the feet. Their core product offerings include a unique line of shoes designed to replicate the sensation of walking barefoot while providing support and protection on various surfaces, particularly urban environments. The footwear is engineered with features such as a zero-drop sole, wide toe box, and minimal toe spring, which together promote a natural walking rhythm and enhance foot engagement. Targeted at individuals seeking to improve their physical well-being, creativity, and overall comfort, NEULO's products are suitable for a diverse audience, including fitness enthusiasts, everyday walkers, and those who spend extended periods on their feet. The shoes are marketed in multiple geographical territories, including North America, Europe, and select regions in Asia, where there is a growing interest in minimalist and performance-based athletic footwear.NEULO's revenue model is primarily driven by direct-to-consumer sales of their innovative footwear. Customers purchase products directly through the company's online platform, which streamlines the transaction process and allows for personalized customer engagement. The company may also explore partnerships with select retailers to extend its market reach. Pricing strategies for NEULO's footwear reflect the premium quality and technological advancements incorporated into the design, positioning their products within a competitive range in the performance footwear market. The emphasis on unique features, such as the custom fit designed for Japanese foot shapes and lightweight materials, supports the brand's appeal and drives consumer interest, contributing to revenue generation through consistent sales.In June 2026, NEULO raised JPY 350.000 mn in Seed funding to enhance its development system in anticipation of launching its inaugural product in the summer of 2026. The company aims to expand its market presence by targeting new regions, particularly in Europe and Asia, to capitalize on the growing demand for minimalist footwear.

## Funding rounds

- Seed, Jun 18, 2026, $2.2M — Genesia Ventures, Asu Capital Partners, Dawn Capital

## Investors

- Genesia Ventures (https://capitalatlas.ai/funds/genesia-ventures) — Seed
- Asu Capital Partners (https://capitalatlas.ai/funds/asu-capital-partners) — Seed
- Dawn Capital (https://capitalatlas.ai/funds/dawn-capital) — Seed