# Netsertive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/netsertive

- Industry: Marketing/Advertising
- Headquarters: US
- Website: www.netsertive.com
- Total disclosed funding: $38M
- Latest round: Series C (Sep 25, 2015)
- Investors on record: 5

## About

Netsertive is a digital marketing agency that specializes in supporting multi-location and franchise brands through its proprietary platform, enabling efficient localized marketing and campaign management at scale.Netsertive, founded in 2009, provides digital marketing solutions for multi-location brands. The company is headquartered in the United States and led by CEO Brendan Morrissey. In December 2015, Netsertive raised USD 9 mn in Series C funding, bringing its total raised to USD 24 mn. The company has completed 10 deals to date, with Barings among its latest investors.Netsertive specializes in providing digital marketing solutions tailored for multi-location and franchise brands. The company's core offering is its proprietary Multi-Location Experience (MLX) platform, which integrates automated campaign management and personalized support to facilitate localized marketing at scale. This platform enables clients to execute and manage numerous digital campaigns, ensuring brand consistency while allowing for tailored marketing strategies based on localized market dynamics. Netsertive's customer base includes franchise brands, multi-location retailers, automotive OEMs, and media companies primarily in North America. The services offered by Netsertive address common pain points such as fragmented marketing strategies and the need for real-time performance insights, enhancing the overall efficiency and effectiveness of marketing efforts across various locations.Netsertive generates revenue through a combination of subscription-based models and partnerships with its clients, primarily in B2B engagements. Clients subscribe to access the MLX platform for their localized marketing needs, which includes digital advertising across paid search, display, social media, and more. These transactions often involve annual contracts, where clients invest significant marketing budgets exceeding USD 100,000 to utilize the comprehensive suite of Netsertive's services. The company focuses on delivering measurable outcomes such as improved conversion rates and increased sales, reinforcing the value proposition of their integrated marketing technology.Following its most recent funding round in December 2015, where Netsertive raised an additional USD 9 mn, the company plans to enhance its MLX platform with new features that improve user experience and campaign outcomes. Additionally, Netsertive is targeting further expansion into international markets, particularly in Europe and Asia, within the next two years. The funding will be utilized to support these product developments and market penetrations.

## Funding rounds

- Series C, Sep 25, 2015, $24M — RRE Ventures, RC Capital, Harbert Management, Greycroft, Babson Capital Management
- Series B, Jul 23, 2014, $2.7M — RRE Ventures, Harbert Management, Greycroft
- Series B, Jul 17, 2012, $7.3M — RRE Ventures, Harbert Management, Greycroft
- Series A, Aug 17, 2010, $4M — RRE Ventures, Greycroft

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series A, Series B, Series C
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B, Series C
- Harbert Management (https://capitalatlas.ai/funds/harbert-management) — Series B, Series C
- RC Capital (https://capitalatlas.ai/funds/rc-capital) — Series C
- Babson Capital Management — Series C