# NetDevices

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/netdevices

- Industry: Internet
- Headquarters: Sunnyvale, US
- Website: www.netd.com
- Total disclosed funding: $25M
- Latest round: Series B (Aug 19, 2005)
- Investors on record: 5

## About

NetDevices Inc. is a multimedia company specializing in music distribution and influencer marketing, operating a leading platform for music videos across diverse genres, with a significant subscriber base on YouTube.NetDevices Inc. provides a comprehensive platform for music publishing and influencer collaboration. Founded in 2003 in Sunnyvale, US, the company has undergone strategic pivots to enhance its operations. Notably, in May 2007, Alcatel-Lucent agreed to acquire NetDevices for an undisclosed sum. The founder's background is not detailed, and the company has completed three deals, with the latest funding round being a Series B round of USD 25.00 mn, led by Castile Ventures and involving investors such as Artiman Ventures and Columbia Capital. The total amount raised by the company stands at USD 25.00 mn.Netd Music operates as a prominent platform for publishing music videos across various genres, including Turkish pop and alternative music. Since its launch in 2018, the company has amassed over 24 million subscribers on its YouTube channel, making it one of the most viewed globally. Netd functions as a multi-channel network (MCN) that specializes in influencer marketing, partnering with various YouTube channels to enhance their reach and visibility. The primary users encompass music enthusiasts within Turkey and its neighboring regions, as well as international audiences seeking diverse musical experiences. Through these services, Netd effectively meets the increasing demand for accessible and varied music content, promoting both established and emerging artists.Netd Music generates revenue through its multi-channel network model, engaging in partnerships with content creators on YouTube. The company utilizes a structured revenue-sharing agreement, allowing a portion of ad revenues from music video views to be shared between Netd and its partnered channels. This model enables Netd to leverage the rising popularity of digital music consumption while providing artists with monetization opportunities. Furthermore, Netd may pursue B2B partnerships with brands interested in influencer marketing for promotional campaigns. The revenue structure is closely tied to the performance of the hosted content, reflecting the dynamic nature of the digital music industry.NetDevices plans to enhance its offerings by launching new products aimed at expanding its influence in the digital music space. The recent Series B funding of USD 25.00 mn will support these initiatives, including potential expansions into new geographic markets. Specific target regions for this expansion have not been disclosed. The company is focused on utilizing the latest funding to further develop its platform and services, aligning with trends in music consumption and audience engagement.

## Funding rounds

- Series B, Aug 19, 2005, $25M — Castile Ventures, Columbia Capital, Fuse Capital, Jumpstartup Fund Advisors, Artiman Ventures

## Investors

- Castile Ventures (https://capitalatlas.ai/funds/castile-ventures) — Series B
- Columbia Capital (https://capitalatlas.ai/funds/columbia-capital) — Series B
- Fuse Capital — Series B
- Jumpstartup Fund Advisors (https://capitalatlas.ai/funds/jumpstartup-fund-advisors) — Series B
- Artiman Ventures (https://capitalatlas.ai/funds/artiman-ventures) — Series B