# Nestroots

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nestroots

- Industry: Consumer Products
- Headquarters: Gurgaon, India
- Website: www.nestroots.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Jul 1, 2021)
- Investors on record: 1

## About

Based in Haryana, India, and founded by Chhavi Singh in 2016, ADC Brands Pvt. Ltd., trading under the name Nestroots, operates as a consumer product company offering furniture and decor products. In December 2023, Nestroots raised INR 30 million in pre-seed funding led by investor BeyondSeed, with participation from another investor Bestvantage Investments.

The company offers furniture including wooden stools, storage ottoman, poufs, benches, etc, kitchen and dining products including masala and roti boxes, spoon stands, baskets, tabletop and bars, and other furnishing products including table linen, cushion covers, etc. The company offers its products through its e-commerce website and online selling partners including Amazon, Myntra, Pepperfry, and Flipkart store.

The company generates revenue by selling its products in online marketplaces under different price ranges, including a classic imprinted ottoman for INR 1999, a gold triangular side table set of 2 for INR 5999, a grey enamel chapatti box for INR 2,499, a wood foldable cake stand for INR 1499, etc.

The company plans to utilize its December 2023 funding to support its expansion across the US, Canada, and UAE.

## Funding rounds

- Seed, Jul 1, 2021, $0.1M — We Founder Circle

## Investors

- We Founder Circle (https://capitalatlas.ai/funds/we-founder-circle) — Seed