# Nestig

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nestig

- Industry: Retail
- Headquarters: New York, US
- Website: www.nestig.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Jun 14, 2021)
- Investors on record: 1

## About

Nestig, Inc. is a New York-based company specializing in high-quality, safety-focused baby and kids furniture and decor, designed to adapt to the evolving needs of young children.Founded in 2020, Nestig, Inc. designs and manufactures furniture for infants and toddlers, with its headquarters in New York, US. The company was co-founded by Gui Picciotto and Sara Slywka. Nestig raised USD 1.3 mn in Seed funding on June 14, 2021, led by ONEVC, which encompasses the total amount raised to date.Nestig specializes in manufacturing high-quality baby and kids furniture and decor, emphasizing safety and design adaptability. Their core offerings include cribs, changing tables, and various decor items designed to create functional and aesthetically pleasing spaces for children. Notably, their products are Greenguard Gold Certified, ensuring they meet stringent standards for reducing chemicals and pollutants. The furniture is designed to grow with the child, accommodating heights from birth up to 35 inches and weights up to 50 pounds, reflecting a commitment to durability and longevity, supported by an 18-year warranty. Nestig primarily serves parents and caregivers in North America, focusing on individuals who prioritize both style and safety in their children's environments. The company's offerings are accessible through direct-to-consumer sales, allowing customers to personalize their purchases with pre-planned mood boards that suit their design preferences.Nestig's revenue model is predominantly based on direct consumer sales, where customers purchase products directly through the company's website. The firm's transaction structure includes individual product sales, where customers can choose from a range of items tailored for infants and toddlers, as well as complementary decor products. Pricing plans are structured around the core product offerings, which include various types of furniture and decor that appeal to modern parents. The company emphasizes value through its design flexibility and durability, enabling customers to curate their desired environments effectively. Transactions are typically processed as one-time purchases, ensuring a straightforward buying experience for consumers seeking quality furniture for their children.In June 2021, Nestig, Inc. raised USD 1.3 mn in Seed funding, led by ONEVC. The funding will be utilized to expand into new product categories, including the recent launch of washable organic cotton rugs. The company plans to double its staff from six employees by the end of the year to enhance both supply chain and operational capabilities. Nestig aims to penetrate additional markets, although specific regions or markets have not been disclosed.

## Funding rounds

- Seed, Jun 14, 2021, $1.3M — ONEVC

## Investors

- ONEVC (https://capitalatlas.ai/funds/onevc) — Seed