# Neon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/neon

- Industry: Financial Services
- Headquarters: Seattle, US
- Website: www.neonapp.com
- Total disclosed funding: $3M
- Latest round: Seed (Feb 23, 2022)
- Investors on record: 4

## About

Based in Washington, US, and founded in 2020, Midtown Fashion Co., doing business as Neon, operates as a digital collection platform. The company was founded by its CMO Jordan Birnholtz. In February 2022, Midtown Fashion Co. raised USD 3 million in seed funding from Digital Currency Group, Entrée Capital, Gaingels Syndicate, and General Catalyst Partners. As of 2022, the company’s CEO is Kyle Zappitell.

Neon provides an NFT (non-fungible token) online marketplace and an NFT vending machine that enables artists and makers to sell digital art to anyone and support their work. The company's platform assists traders in the purchase, sale, and sharing of NFTs in USD using credit and debit cards.

The company plans to use the funds raised in February 2022 to hire more engineers, expand creative marketing and build partnerships with creators.

## Funding rounds

- Seed, Feb 23, 2022, $3M — General Catalyst Partners, Entree Capital, Digital Currency Group, Gaingels

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Seed
- Digital Currency Group (https://capitalatlas.ai/funds/digital-currency-group) — Seed
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed