# NEON Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/neon-group

- Industry: Business Support Services
- Headquarters: Singapore, Singapore
- Website: www.neonglobal.com/
- Total disclosed funding: $161M
- Latest round: Series B (Apr 14, 2021)
- Investors on record: 8

## About

Based in Singapore, NEON Group Limited is a company that creates immersive exhibitions, allowing fans to engage deeply with popular franchises and cultural narratives through interactive experiences.NEON Group Limited specializes in developing immersive experiences that connect audiences with beloved franchises. Founded in 1956, the company is headquartered in Singapore and has completed a total of 9 deals. The most recent funding round was a GROWTH round, securing SGD 150.000 mn from 65 Equity Partners in January 2025, which brings the total amount raised to SGD 150.000 mn. The CEO, Ron Tan, leads the company's strategic direction and growth initiatives.NEON Global specializes in creating immersive experiences that engage fans and families with favorite franchises through exhibitions such as 'Marvel Avengers S.T.A.T.I.O.N.,' 'Jurassic World: The Exhibition,' and 'Harry Potter: Visions of Magic.' These experiences combine tangible environments with interactive elements, appealing to diverse audiences including families and educational institutions. The company operates in major cities across Asia, Europe, and North America, strategically placing exhibitions to enhance accessibility and community engagement.In the most recent year (2023), NEON Global generated a revenue of SGD 183,502,788.40, with an EBITDA of SGD 50,553,189.90. The company's revenue streams primarily include ticket sales, partnerships, and collaborations with retail outlets and local tourism boards.NEON Group Limited plans to expand its exhibition offerings by designing new immersive experiences, aiming for launches in 2025. The company is also targeting growth in new markets, specifically in Europe and North America, to broaden its audience reach. The recent investment from ITOCHU is intended to accelerate global exhibition development and promote Japanese content internationally, facilitating collaboration that will enhance NEON's business scope.

## Funding rounds

- Series B, Apr 14, 2021, $101M — ICH Asset Management, Fushia Investments, ICHX Tech Pte. Ltd., Doha Venture Capital, ICHAM, Evolve Capital
- Series A, Aug 22, 2019, $61M — CITIC Capital Holdings, SG Growth Capital

## Investors

- CITIC Capital Holdings (https://capitalatlas.ai/funds/citic-capital-holdings) — Series A
- SG Growth Capital (https://capitalatlas.ai/funds/sg-growth-capital) — Series A
- ICH Asset Management — Series B
- Fushia Investments — Series B
- ICHX Tech Pte. Ltd. — Series B
- Doha Venture Capital — Series B
- ICHAM (https://capitalatlas.ai/funds/icham) — Series B
- Evolve Capital — Series B