# Neolane

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/neolane

- Industry: Marketing/Advertising
- Headquarters: Middlesex, UK
- Website: www.neolane.com
- Total disclosed funding: $11M
- Latest round: Series B (Jan 22, 2007)
- Investors on record: 2

## About

Neolane is a marketing automation company that focuses on providing businesses with tools to enhance customer engagement and optimize marketing campaigns across multiple platforms.Founded in 2001 in Middlesex, UK, Neolane specializes in marketing automation solutions. The company was acquired by Adobe Systems on June 27, 2013, in a deal valued at USD 600 mn, marking a significant pivot in its business strategy to integrate its technology within Adobe's ecosystem. Neolane was initially founded by a team of marketing technology experts, contributing to the development of Adobe Campaign, its flagship product. The acquisition by Adobe enabled broader reach and enhanced capabilities for the platform, positioning it as a key component in Adobe's suite of marketing solutions.Adobe Campaign is a comprehensive omnichannel marketing platform designed to unify customer data from various online and offline channels to facilitate personalized marketing campaigns. It offers tools that enable businesses to create customized campaigns, engage customers meaningfully, and enhance the overall customer experience. Key features include advanced audience segmentation, email marketing capabilities, and integration with Adobe's suite of applications such as Adobe Experience Manager and Adobe Journey Optimizer. Adobe Campaign serves a diverse client base, including medium to large enterprises across multiple industries, such as retail, finance, and technology, primarily targeting markets in North America and Europe.Adobe Campaign operates on a subscription-based revenue model, where clients pay for access to its marketing tools and services. The typical transaction structure involves annual or monthly subscriptions tailored to the scale and needs of the organization, allowing for flexibility in usage based on the number of users and features selected. Revenue is generated through various service tiers, including premium offerings such as advanced analytics and AI-driven marketing solutions powered by Adobe Sensei. Noteworthy products associated with Adobe Campaign include its flagship omnichannel marketing solutions and integration capabilities with other Adobe products, which provide a robust infrastructure for executing effective marketing strategies.Recently acquired by Adobe in a deal that closed in July 2013, Neolane is expected to leverage its integration into Adobe's ecosystem to expand its product offerings further. The company is focusing on enhancing its AI-driven marketing capabilities and plans to introduce new features aimed at improving customer engagement by the end of 2024. Additionally, a strategic initiative to penetrate deeper into European and North American markets is underway, with specific goals set for market share growth by 2025. The funding from the acquisition will support these innovations and expansion efforts.

## Funding rounds

- Series B, Jan 22, 2007, $6.6M — Auriga Partners, XAnge
- Series A, Sep 9, 2004, $2.5M — Auriga Partners
- Seed, Mar 1, 2002, $1.7M — Auriga Partners

## Investors

- Auriga Partners (https://capitalatlas.ai/funds/auriga-partners) — Seed, Series A, Series B
- XAnge (https://capitalatlas.ai/funds/xange) — Series B