# Nel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nel

- Industry: Marketing/Advertising
- Headquarters: Tokyo, Japan
- Website: www.nel-all.com
- Total disclosed funding: $4.5M
- Latest round: Series B (Nov 19, 2024)
- Investors on record: 8

## About

Based in Tokyo, Japan, and founded in 2017, Nel, Inc, also known as NEL Corporation, operates as a marketing firm. In March 2023, Nel Inc raised Series A funding led by W Inc., SMBC Venture Capital, Firebug, and ADWAYS Ventures. As of 2023, the company’s president and CEO is Riku Nishida.

Nel provides advertising services that focus on social media marketing, particularly on platforms such as TikTok. The firm partners with brands and creators to conduct large-scale campaigns for various sectors like beauty, travel, drinks, food, and apparel that allow companies to gain more customers. In addition, the company offers project management and content creation services to companies and social media influencers in Japan.

The company plans to use the funds raised in March 2023 to support its product and organizational development and to reinforce its recruitment activities.

## Funding rounds

- Series B, Nov 19, 2024, $4.2M — Mitsui Sumitomo Insurance Venture Capital, Mitsubishi UFJ Capital, SMBC Venture Capital, Vector, Orix Capital
- Series A, Mar 2, 2023, $0.3M — SMBC Venture Capital, Firebug, ADWAYS Ventures, W Inc. (Duplicate)

## Investors

- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A, Series B
- Firebug (https://capitalatlas.ai/funds/firebug) — Series A
- ADWAYS Ventures — Series A
- W Inc. (Duplicate) — Series A
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series B
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- Vector (https://capitalatlas.ai/funds/vector) — Series B
- Orix Capital (https://capitalatlas.ai/funds/orix-capital) — Series B