# Needle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/needle-2

- Industry: Software
- Headquarters: Singapore
- Website: www.askneedle.com
- Total disclosed funding: $2.2M
- Latest round: Seed (Mar 3, 2025)
- Investors on record: 2

## About

Based in Singapore and founded in 2022 by co-founders Jeannie Nguyen, Serene Gan, Rachelle Yee, and Kiyan Foroughi, Electric8 Venture I Pte. Ltd., doing business as Needle, provides AI-based generative marking solutions and assistants that help brands grow. In July 2023, Needle raised USD 1.2 million in pre-seed funding led by investor Iterative, with participation from investors Ethos Fund and Goldbell Investments.

The company offers an AI-powered marketing platform that helps e-commerce brands optimise their marketing activities, including online advertising, email marketing, ways to find new customers, how to sell your products better, and how to make your website easier for users to navigate or purchase. Needle helps businesses save money and increase return on investment by automating campaign creation and providing targeted recommendations based on data from numerous channels.

## Funding rounds

- Seed, Mar 3, 2025, $2.2M — Presight Capital, 468 Capital

## Investors

- Presight Capital — Seed
- 468 Capital (https://capitalatlas.ai/funds/468-capital) — Seed