# Needed PBC

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/needed-pbc

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.thisisneeded.com
- Total disclosed funding: $23M
- Latest round: Series B (Aug 31, 2023)
- Investors on record: 8

## About

Needed PBC, headquartered in Los Angeles, US, specializes in the development and manufacturing of nutritional supplements tailored for fertility, pregnancy, and postpartum health, ensuring optimal support during critical life stages.Needed PBC, founded in 2017 by Julie Sawaya and Ryan Woodbury, focuses on creating specialized nutritional products for women during fertility and pregnancy. The company has successfully closed 4 deals, with the most recent funding round occurring on August 31, 2023, when they raised USD 14.59 mn in Series B funding led by Craftory, with participation from Crescent Ridge and Seae Ventures. This funding round brought the total amount raised to USD 14.59 mn and the company's valuation to USD 55.88 mn.Needed provides advanced nutritional supplements specifically designed for fertility, pregnancy, and postpartum health, including a Prenatal Multi, sustainably sourced Omega-3, hydrolyzed collagen peptides, and pre/probiotics. These products are formulated based on expert input and rigorously tested for quality, targeting health-conscious consumers, especially women of reproductive age, pregnant women, and new mothers across the US and selected international markets.Needed generates revenue through a subscription model, incentivizing customers with promotions like discounts on first orders. This structure allows clients to receive consistent product shipments tailored to their nutritional needs during fertility, pregnancy, and postpartum stages, fostering customer loyalty and enhancing lifetime value through expert-curated plans.Following their Series B funding round on August 31, 2023, where they raised USD 14.59 mn, Needed PBC plans to utilize the capital to develop additional products and services to fill nutritional and educational gaps for pregnant women. The company is also looking to expand its market reach into new geographical areas, though specific markets and dates for this expansion have not been disclosed.

## Funding rounds

- Series B, Aug 31, 2023, $15M — Crescent Ridge, Seae Ventures, Craftory
- Seed, Oct 27, 2021, $5.8M — Peterson Partners, Crescent Ridge, Sekhmet Ventures, Seae Ventures
- Seed, May 2, 2019, $2.5M — Centre Street Partners, Finn Capital Partners, Able Partners, Sekhmet Ventures

## Investors

- Centre Street Partners (https://capitalatlas.ai/funds/centre-street-partners) — Seed
- Finn Capital Partners (https://capitalatlas.ai/funds/finn-capital-partners) — Seed
- Able Partners (https://capitalatlas.ai/funds/able-partners) — Seed
- Sekhmet Ventures (https://capitalatlas.ai/funds/sekhmet-ventures) — Seed
- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Seed
- Crescent Ridge (https://capitalatlas.ai/funds/crescent-ridge) — Seed, Series B
- Seae Ventures (https://capitalatlas.ai/funds/seae-ventures) — Seed, Series B
- Craftory (https://capitalatlas.ai/funds/craftory) — Series B