# NED+AR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ned-ar

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.nedplusar.com
- Total disclosed funding: $15M
- Latest round: Series C (Dec 12, 2025)
- Investors on record: 11

## About

Established in 2015 and based in Beijing, China, Beijing NED+AR Display Technology Co., Ltd., trading as NED+AR, is a technology company that focuses on the design, development, and production of augmented reality (AR) and virtual reality (VR) smart glasses optical modules. The company was founded by CEO Dewen Cheng, a professor of BIT. In addition, there are three co-founders: Jiaxi Duan, Weihong Hou, and Wang Yang. The company has partnerships with Lenovo, Sony, HUAWEI, and other companies. In December 2025, NED+AR closed Series C4 funding from new investor BCT Capital.

The company's products can be categorized into AR optical modules, VR optical modules, illumination optical, and vehicle HUD. Its AR glasses can realize spatial information processing, sharing, and other functions. It also provides AR/VR solutions in the fields of electrical grid maintenance, industrial maintenance, education, healthcare services.
The company’s revenue is generated by providing optical modules for AR smart glasses.

In September 2025, Beijing Ned Ltd. closed Series C3 funding from new investor Taiping Guofa.

## Funding rounds

- Series C, Dec 12, 2025 — BCT Capital
- Series C, Sep 9, 2025 — Taiping Guofa
- Series C, Dec 10, 2024 — Xinping Capital, Shunxi Fund, Baohe Venture Capital
- Series B, Jun 2, 2021 — Lenovo Capital and Incubator Group, Zhencheng Capital, Win Harbor Capital, Zhongguancun Co-Innovative Fund Management
- Series A, May 28, 2019, $15M — Lenovo Capital and Incubator Group, Tellhow Group, AJ Capital

## Investors

- Lenovo Capital and Incubator Group (https://capitalatlas.ai/funds/lenovo-capital-and-incubator-group) — Series A, Series B
- Tellhow Group — Series A
- AJ Capital — Series A
- Zhencheng Capital (https://capitalatlas.ai/funds/zhencheng-capital) — Series B
- Win Harbor Capital (https://capitalatlas.ai/funds/win-harbor-capital) — Series B
- Zhongguancun Co-Innovative Fund Management (https://capitalatlas.ai/funds/zhongguancun-co-innovative-fund-management) — Series B
- Xinping Capital — Series C
- Shunxi Fund (https://capitalatlas.ai/funds/shunxi-fund) — Series C
- Baohe Venture Capital — Series C
- Taiping Guofa (https://capitalatlas.ai/funds/taiping-guofa) — Series C
- BCT Capital (https://capitalatlas.ai/funds/bct-capital) — Series C