# Nectar Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nectar-foods

- Industry: Food
- Headquarters: Portland, US
- Website: www.honeymamas.com
- Total disclosed funding: $10M
- Latest round: Series A (Sep 1, 2020)
- Investors on record: 1

## About

Nectar Foods, Inc. is a US-based company specializing in the creation of indulgent, nutrient-rich refrigerated truffle bars that prioritize clean energy and wellness among health-conscious consumers.Founded in 2012 and headquartered in Portland, US, Nectar Foods, Inc. is recognized for its product line, Honey Mama's, which focuses on healthy indulgence. The company has completed 5 deals, with the most recent funding round being a Series A in September 2020, where it raised USD 4.5 mn led by Amberstone Ventures. CEO Jared Schwartz currently leads the firm, which has seen no significant changes in its operational strategy since inception.Honey Mama's specializes in creating indulgent refrigerated truffle bars that are crafted from a limited selection of nutrient-rich whole foods. Their product line features a variety of flavors, including peanut butter, Dutch cocoa, and lavender chocolate, each designed for a unique taste experience while promoting wellness. These bars are marketed as a healthier alternative to traditional chocolate and are available at major retailers like Whole Foods Market and Sprouts Farmers Market, primarily serving customers in the United States.Honey Mama's generates revenue through direct sales of its truffle bars to consumers and partnerships with retailers and wholesalers. The products are sold at a retail price reflective of their premium positioning in the health food market. The company utilizes a B2B model to supply its products to grocery chains and specialty stores, increasing visibility and distribution in the marketplace. Pricing is structured to align with the quality of ingredients and the brand's commitment to clean label standards.In September 2020, Nectar Foods, Inc. raised USD 4.5 mn in Series A funding, which will be allocated for brand building, emerging channel development, and product innovation. The company plans to introduce new products while expanding into new markets to enhance its reach. Specific details concerning upcoming product launches or targeted geographic regions for expansion have not been disclosed.

## Funding rounds

- Series A, Sep 1, 2020, $4.5M — Amberstone
- Series A, Jun 2, 2020, $5.8M — Amberstone

## Investors

- Amberstone — Series A