# Neat Capital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/neat-capital

- Industry: Financial Services
- Headquarters: Boulder, US
- Website: www.neatcapital.com
- Total disclosed funding: $24M
- Latest round: Series B (Mar 31, 2022)
- Investors on record: 3

## About

Neat Capital Inc., based in Boulder, Colorado, offers domain valuation services that streamline domain acquisition for clients, ensuring timely price estimates for domain purchases. Their services cater to both entrepreneurs and established businesses seeking to enhance their digital presence.Founded in 2015, Neat Capital Inc. specializes in domain valuation services. The company was established by Luke Johnson, who has a background in entrepreneurship. Neat Capital has engaged in 8 deals, with the most recent funding round being a Series B, amounting to USD 3.000 mn, led by Forecast Fund. The company has raised a total of USD 3.000 mn and has a current valuation of USD 77.456 mn.NeatCapital.com specializes in providing domain valuation services designed to streamline the process of acquiring domain names. Their core offering allows clients to receive a price estimate for domain purchases within a 24-business hour timeframe after submitting a request through their online form. The service targets a diverse clientele, including both individual entrepreneurs and businesses looking to enhance their online presence. NeatCapital serves customers primarily across the United States and Canada, addressing the demand for premium domain names in e-commerce, technology, and branding. By focusing on facilitating quick and efficient domain transactions, NeatCapital positions itself as a critical resource for those seeking to secure valuable digital assets.NeatCapital's revenue generation model centers around transactions related to domain name valuations. Clients engage with the platform by submitting inquiries for domain prices, which are assessed by domain experts. The structure of these transactions typically involves a direct-to-consumer approach, where end users pay for the valuation service provided by NeatCapital. Although specific pricing plans are not explicitly outlined, the company offers tiered services based on the complexity of the domain or the urgency of the valuation request. This transactional framework allows NeatCapital to effectively monetize its expertise in domain valuation, catering to a market that values prompt and informed assessments of domain name worth.In December 2024, Lower Holding Company, a portfolio company of Accel, acquired Neat Capital Inc. from Forecast Fund, American Family Ventures, and Left Lane Capital in stock for an undisclosed amount. The acquisition enables Lower Holding Company to integrate Neat Labs’ proprietary software into LowerOS. As part of its future growth strategy, Neat Capital plans to enhance their service offerings and expand into new markets, utilizing the recent funding to support these initiatives.

## Funding rounds

- Series B, Mar 31, 2022, $3M — Forecast Fund
- Series B, Dec 9, 2020, $21M — American Family Ventures, Left Lane Capital

## Investors

- American Family Ventures (https://capitalatlas.ai/funds/american-family-ventures) — Series B
- Left Lane Capital (https://capitalatlas.ai/funds/left-lane-capital) — Series B
- Forecast Fund (https://capitalatlas.ai/funds/forecast-fund) — Series B