# NBTV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nbtv

- Industry: Media
- Headquarters: New York, US
- Website: www.nbtvinc.com
- Total disclosed funding: $10M
- Latest round: Series A (Apr 16, 2021)
- Investors on record: 1

## About

Based in New York, NY, US, NBTV is a revolutionary company specializing in direct-to-consumer streaming video commerce channels, focusing on enhancing the shopping experience through engaging multimedia content.Founded in 2006, NBTV operates out of New York, US, and focuses on creating innovative video commerce solutions. The company has successfully completed three major deals, with its most recent funding occurring in April 2021, where it raised USD 10.000 mn in Series A financing from Branded Hospitality Ventures. Michael Buzzell is the founder of NBTV, which is led by CEO Nick Buzzell.NBTV specializes in creating direct-to-consumer streaming video commerce channels, particularly within targeted consumer lifestyle verticals. The company's primary offerings include innovative v-commerce platforms that allow consumers to engage with products in a shoppable entertainment format. These channels enable users to watch, buy, and interact with various consumer goods, particularly in the spirits and golf industries, exemplified through platforms like Spirits Network and Golf Nation. NBTV has focused its services on major markets across the United States, aiming to enhance the shopping experience by integrating multimedia content with commerce.NBTV generates revenue primarily through its streaming video commerce channels, facilitating direct transactions between consumers and showcased products. The financial structure includes partnerships with brands and retailers that leverage the company's platforms to promote and sell their products, particularly within the spirits sector. Clients engage on a B2C basis, utilizing the shoppable video format to drive sales and enhance consumer engagement. Revenue is derived from both transactional sales on the platform and potential subscription models for exclusive content, although specific pricing plans for individual services or products are proprietary.Following the Series A financing round in April 2021, where NBTV raised USD 10.000 mn, the company plans to utilize these funds to add 20 new content series. Additionally, NBTV is set to expand its services into the U.K. and Europe later this year.

## Funding rounds

- Series A, Apr 16, 2021, $10M — Branded Hospitality Ventures
- Seed, Mar 1, 2020, $0.1M — Branded Hospitality Ventures

## Investors

- Branded Hospitality Ventures (https://capitalatlas.ai/funds/branded-hospitality-ventures) — Seed, Series A