# Naytev

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/naytev

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.naytev.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Nov 14, 2014)
- Investors on record: 5

## About

Naytev is a social media management platform that automates and optimizes both paid and organic social media efforts across multiple networks, enhancing content performance through advanced analytics.Naytev, founded in 2014, operates as a social media management platform headquartered in San Francisco, US. The company was established by Myriam Nouaille, Patrick Costello, and Zack Liscio. In November 2014, Naytev raised USD 1.3 mn in Seed funding from investors including Amino Capital, Aslanoba Capital, Marc Bell Capital, and S2 Capital, marking its initial investment target. The company has completed a total of 2 deals to date.Naytev specializes in a comprehensive social media management platform designed to automate and optimize both paid and organic social media efforts across various networks. The core of Naytev's offerings includes advanced social analytics that enable content teams to understand the return on investment (ROI) of their social media initiatives. The platform facilitates a unified approach to social media workflows, addressing the limitations of traditional tools that treat paid and organic campaigns separately. By centering individual pieces of content within its system, Naytev empowers teams to effectively manage their social media strategies, leading to improved performance through features like A/B testing and automated publishing. Naytev serves a diverse client base, including marketing teams and content creators, primarily targeting markets in North America and Europe.Naytev generates revenue through a subscription-based model, providing clients with access to its suite of social media management tools. Businesses typically engage with Naytev by selecting a pricing plan that aligns with their social media needs, which may encompass services such as organic social publishing, paid social campaigns, and creative testing. The structure of these transactions is primarily B2B, with companies subscribing to various tiers of service based on their specific requirements. For instance, clients may enter into annual contracts for comprehensive access to Naytev’s platform, facilitating ongoing collaboration and support. The platform's flagship offerings, such as social A/B testing and automated publishing, are key components of the subscription package, ensuring clients have the tools necessary to maximize their social media presence.In November 2014, Naytev raised USD 1.3 mn in Seed funding, which is intended to support the development of new product features aimed at enhancing their social media management capabilities. The firm plans to expand into new markets, particularly in Europe and Asia, by 2025, with the goal of increasing its client base and service offerings. The recent funding will also be utilized for marketing efforts to increase brand awareness and attract more businesses to their platform.

## Funding rounds

- Seed, Nov 14, 2014, $1.3M — Aslanoba Capital, Amino Capital, Marc Bell Capital, S2 Capital
- Seed, Aug 14, 2014 — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Aslanoba Capital — Seed
- Amino Capital (https://capitalatlas.ai/funds/amino-capital) — Seed
- Marc Bell Capital (https://capitalatlas.ai/funds/marc-bell-capital) — Seed
- S2 Capital (https://capitalatlas.ai/funds/s2-capital) — Seed