# Navic Networks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/navic-networks

- Industry: Marketing/Advertising
- Headquarters: Waltham, US
- Website: www.navic.tv
- Total disclosed funding: $40M
- Latest round: Series C (Feb 26, 2001)
- Investors on record: 4

## About

Navic Networks provides advanced analytics and measurement solutions that empower advertisers and media companies to optimize campaign performance through data-driven insights and audience engagement metrics.Navic Networks, founded in 1999 in Waltham, US, specializes in analytics solutions for the advertising industry. The company was acquired by Microsoft Corp. in June 2008. Navic Networks has participated in 4 deals, with the most recent funding round being a Series C, raising USD 20.00 mn from investors including FirstMark Capital and Highland Capital Partners. The latest funding round reflects the company's strategic focus on expanding its analytics capabilities and customer reach.Navic.tv specializes in providing advanced analytics and measurement solutions primarily designed for the advertising sector. Their core offerings enable advertisers and media companies to assess the performance of their campaigns across various channels, leveraging data integration capabilities to optimize media strategies through insights derived from audience engagement metrics and viewership statistics. The solutions cater to a diverse clientele, including major advertising agencies, television networks, and digital media publishers, facilitating their efforts to enhance targeting and effectiveness in their advertising campaigns. Navic.tv serves markets in North America and select regions in Europe, where demand for data-driven marketing solutions continues to grow.The revenue model of Navic.tv is primarily based on a subscription framework, where clients pay for access to their analytics platform and associated services. This structure includes tiered pricing plans that cater to different client needs and usage levels, enhancing flexibility and scalability. Clients engage with Navic.tv through direct partnerships, allowing for tailored solutions that integrate with their existing marketing infrastructure. A typical transaction might involve a media agency subscribing to the platform for a specified period, granting them access to real-time analytics and reporting tools to measure the success of their advertising efforts. Their flagship services encompass comprehensive performance tracking and audience analysis tools, critical for clients aiming to refine their advertising strategies and maximize return on investment.Navic Networks is focused on enhancing its product offerings with upcoming analytics solutions aimed at improving campaign performance metrics, with expected launches in the near future. The company plans to expand its operations into additional regions in Europe by the end of 2024, targeting markets that exhibit a growing demand for data-driven advertising solutions. The USD 20.00 mn raised in the latest funding round will be utilized to support these initiatives, particularly in developing new features for their analytics platform and strengthening customer acquisition efforts.

## Funding rounds

- Series C, Feb 26, 2001, $20M — Highland Capital Partners, FirstMark Capital, Pilot House Ventures, Himalaya Capital Ventures
- Series B, Jun 7, 2000, $20M — Highland Capital Partners, Himalaya Capital Ventures

## Investors

- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series B, Series C
- Himalaya Capital Ventures — Series B, Series C
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series C
- Pilot House Ventures (https://capitalatlas.ai/funds/pilot-house-ventures) — Series C