# Naturohabit Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/naturohabit-private

- Industry: Consumer Products
- Headquarters: Gurugram, India
- Website: www.nathabit.in
- Total disclosed funding: $16M
- Latest round: Series B (Dec 12, 2023)
- Investors on record: 10

## About

Naturohabit Private Limited, based in Gurugram, India, develops and offers a range of Ayurvedic beauty care products focused on natural wellness for skin, hair, and body.Founded in 2018 by Erin Corcoran, Gaurav Agarwal, and Swagatika Das, Naturohabit specializes in Ayurvedic beauty care. The company has successfully completed six investment deals with its most recent Series B funding round on December 12, 2023, raising EUR 884.208 mn led by Bertelsmann India Investments and supported by Amazon, Fireside Ventures, and others. The total amount raised to date is EUR 884.208 mn, leading to a current company valuation of EUR 2380.640 mn.NatHabit specializes in the production of 100% natural and Ayurvedic beauty care products, focusing on skin, hair, and body wellness. Their core offerings include a diverse range of products such as revitalizing shampoos, nourishing face masks, herbal hair oils, and moisturizing lotions, all designed to enhance beauty while promoting overall health. These products are formulated with high-quality, naturally-derived ingredients and are crafted through meticulous procedures in their Ayurvedic kitchen. NatHabit's customer base primarily consists of health-conscious consumers who seek eco-friendly and effective beauty solutions. The company markets its products in various geographical regions, including urban centers across India and select international markets, targeting both individual consumers and retail partners.In 2023, NatHabit reported a revenue of EUR 4,972,365.20, although it recorded an EBITDA of EUR -1,828,487.70 for the same year. The company's revenue primarily comes from direct-to-consumer sales through its online platform, along with retail partnerships. Customers typically purchase products individually, with competitive pricing that caters to a wide demographic, including their signature All-Day Face Malai and specialized hair oils. NatHabit engages in promotional activities to drive consumer engagement, primarily focusing on one-time purchases while exploring future subscription models.Following the most recent funding round on December 12, 2023, where NatHabit raised EUR 884.21 million, the company plans to enhance its market reach and invest around USD 2 million to provide exits to early investors. NatHabit aims to launch new products by mid-2024 and expand its market presence into Southeast Asia and select European countries within the next 18 months.

## Funding rounds

- Series B, Dec 12, 2023, $11M — Bertelsmann India Investments, Fireside Ventures, Sharrp Ventures, Stride Ventures, Amazon, Mirabilis Investment Trust
- Series A, Apr 19, 2022, $4M — Fireside Ventures, Whiteboard Capital, Surge
- Seed, Jan 4, 2020, $0.5M — Vistra ITCL, Whiteboard Capital
- Seed, Oct 1, 2019, $0.8M — Venture Catalysts

## Investors

- Venture Catalysts (https://capitalatlas.ai/funds/venture-catalysts) — Seed
- Vistra ITCL — Seed
- Whiteboard Capital (https://capitalatlas.ai/funds/whiteboard-capital) — Seed, Series A
- Fireside Ventures (https://capitalatlas.ai/funds/fireside-ventures) — Series A, Series B
- Surge (https://capitalatlas.ai/funds/surge) — Series A
- Bertelsmann India Investments (https://capitalatlas.ai/funds/bertelsmann-india-investments) — Series B
- Sharrp Ventures — Series B
- Stride Ventures — Series B
- Amazon (https://capitalatlas.ai/funds/amazon) — Series B
- Mirabilis Investment Trust — Series B