# NatureBox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/naturebox

- Industry: Food
- Headquarters: Redwood City, US
- Website: www.naturebox.com
- Total disclosed funding: $58M
- Latest round: Series C (Apr 8, 2015)
- Investors on record: 8

## About

NatureBox, Inc. is a health-focused company that specializes in providing curated, nutritious snack options aimed at health-conscious consumers. The company prioritizes convenience and quality in its offerings.NatureBox, Inc. was founded in 2012 and is headquartered in Redwood City, US. The company was established to meet the demand for healthy snacking alternatives and operates under the leadership of CEO John Occhipinti. It has successfully raised a total of USD 5.39 mn through various funding rounds, with the most recent deal occurring on May 26, 2022. NatureBox has been involved in 6 deals overall, and its current valuation stands at USD 25.75 mn. In May 2022, NatureBox was acquired by Hungry Marketplace, Inc., a move that indicates a strategic pivot in its business operations.NatureBox specializes in providing a curated selection of healthy snacks, designed to cater to health-conscious consumers seeking convenient and nutritious options. The company offers an assortment of products, including dried fruits, nuts, and granola, crafted to meet the demands of busy lifestyles while promoting well-being. These products are specifically formulated to address the growing consumer interest in healthier snacking alternatives, serving individual consumers, retail partners, and health-focused organizations in the United States and Canada.NatureBox generates revenue through a direct-to-consumer subscription model, allowing customers to select a variety of snacks tailored to their preferences for monthly delivery. The company's transactional structure includes flexible subscription plans that enable customization of snack boxes, featuring flagship products like unique flavor blends and health-focused options. This model fosters customer loyalty and enhances scalability as NatureBox expands its reach within North America, complemented by potential partnerships with retail outlets to further diversify its revenue streams.NatureBox aims to introduce new snack products tailored to evolving consumer needs, with specific launches planned for 2023. The company is also focusing on expanding its geographic presence, targeting new markets in Canada and the northeastern United States by the end of 2023. Recent funding, raised in May 2022, will support these initiatives, enhancing product development and market entry strategies.

## Funding rounds

- Series C, Apr 8, 2015, $30M — General Catalyst Partners, Canaan Partners, Softbank Capital, Neuberger Berman, Kensington Capital Holdings, Global Founders Capital, Valley Oak Investments
- Series B, Nov 7, 2013, $18M — General Catalyst Partners, Canaan Partners, Softbank Capital
- Series B, Mar 5, 2013, $8.5M — General Catalyst Partners, Softbank Capital
- Seed, Dec 11, 2012, $2M — Redpoint Ventures, General Catalyst Partners

## Investors

- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Seed
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed, Series B, Series C
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series B, Series C
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series B, Series C
- Neuberger Berman (https://capitalatlas.ai/funds/neuberger-berman) — Series C
- Kensington Capital Holdings — Series C
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series C
- Valley Oak Investments (https://capitalatlas.ai/funds/valley-oak-investments) — Series C