# Nature Delivered

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nature-delivered

- Industry: Food
- Headquarters: Richmond, UK
- Website: www.graze.com
- Latest round: Seed (Jan 3, 2008)
- Investors on record: 1

## About

Nature Delivered Ltd, operating under the brand Graze, provides health-oriented snack products, focusing on nutritious options for consumers seeking convenient and enjoyable alternatives to traditional snacks.Founded in 2007 in Richmond, UK, Nature Delivered Ltd specializes in delivering innovative health-focused snacks. The company was acquired by Unilever Plc from Carlyle Group for GBP 150 million in February 2019. Joanna Allen currently serves as CEO of the company. Over its history, Graze has successfully completed 6 deals, enhancing its market presence.Graze specializes in health-focused snack products designed to cater to consumers who seek nutritious yet enjoyable options. The company's core offerings include Oat Boosts, made from wholegrain oats, and Crunch snacks, which feature a variety of vegetable-based flavors. These products serve as convenient, on-the-go solutions for individuals looking to satisfy their hunger without compromising on nutritional value. Graze emphasizes a commitment to quality ingredients, ensuring that all snacks are free from artificial colors, flavors, and preservatives, while maintaining responsible thresholds for calories, sugar, salt, and saturated fat. The company primarily targets health-conscious consumers in markets such as the United Kingdom, the United States, and several other regions where snack options are increasingly being re-evaluated for their health benefits.In the most recent year of 2023, Graze reported a revenue of GBP 49,219,893.50 with an EBITDA of GBP -3,759,219.20. The company generates revenue through a combination of direct-to-consumer sales and partnerships with retailers. The company offers its products through subscription services, allowing customers to receive curated snack boxes tailored to their preferences. Additionally, Graze products are distributed in various retail outlets, enhancing accessibility to a wider audience.Following its acquisition, Graze is likely to leverage the resources of Unilever to explore new product development and market expansion. Future initiatives include the design and launch of new health-oriented snack lines, with specific details and release dates to be announced. The company aims to expand into additional international markets, particularly in Europe and North America, by 2024. The funding from the recent acquisition will support these efforts and enhance Graze's operational capabilities.

## Funding rounds

- Seed, Jan 3, 2008 — LocalGlobe

## Investors

- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed