# NaturalMotion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/naturalmotion

- Industry: Software
- Headquarters: London, UK
- Website: www.naturalmotion.com
- Total disclosed funding: $14M
- Latest round: Series B (Feb 2, 2012)
- Investors on record: 1

## About

NaturalMotion Ltd is a mobile game development company known for creating immersive and interactive gaming experiences. Their innovative approach combines creativity with advanced technology to engage players across various platforms.Founded in 2001 and headquartered in London, UK, NaturalMotion Ltd specializes in the development and publishing of mobile games. The company was acquired by Zynga, Inc. in January 2014 for USD 527 mn, which marked a significant pivot in their business strategy. NaturalMotion has engaged in four notable deals since its inception, with its most recent deal occurring in January 2014. The company's founder has a history in the gaming sector, contributing to its innovative trajectory in the mobile gaming market.NaturalMotion primarily develops and publishes interactive mobile games, focusing on creativity and technology to create engaging experiences. Their flagship titles include CSR Racing and Star Wars: Hunters™, which cater to a broad audience across North America, Europe, and Asia. In addition to game development, they launched Access All Areas, a virtual studio initiative to educate parents and children about game development.In 2023, NaturalMotion reported no revenue, with an EBITDA of USD -27,361.40 in 2024. Revenue generation is primarily through in-app purchases and game downloads on platforms like the App Store and Google Play, leveraging its user base for sustained revenue through in-game transactions. Their affiliation with Zynga further enhances revenue opportunities through potential cross-promotional strategies.NaturalMotion's growth strategy involves the development of new gaming titles and expanding into new markets. Although there are no specific upcoming product releases mentioned, the company is positioned to leverage funding from its acquisition by Zynga to enhance development capabilities. The company will focus on targeting new geographic regions with a concerted effort to grow its audience base by utilizing advanced marketing strategies and potentially new game types to engage players beyond their current offerings.

## Funding rounds

- Series B, Feb 2, 2012, $14M — Benchmark

## Investors

- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series B