# Natural Way

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/natural-way

- Industry: Food
- Headquarters: Pocheon, South Korea
- Website: www.naturalway.co.kr
- Total disclosed funding: $16M
- Latest round: Series B (Mar 15, 2019)
- Investors on record: 10

## About

Based in Pochen-si, South Korea and founded in 1999, Natural Way Co., Ltd. was etablished for the purpose of manufacturing health functional food and the development of new materials and health-oriented products. Since its establishment, the company has developed and produced a variety of health products through acquisition of several food and drug patents, certifications and affiliations. The company launched a double-cap beverage product known as Korean Yakult 'Coopers'. Double cap is a new concept packaging material that allows consumers to conveniently consume drinks and medicines at once by putting pills on the lid of the drink. In 2015, the company expanded the manufacturing quality control standard (GMP) beverage line for the production of double caps, and delivered it to Korea Yakult. In 2018, Natural Way Co., Ltd. made a relationship with the capital market and expanded its second factory in Pocheon-si. In 2021, Private Equity Fund (PEF) management company Leverent Partners acquired Natural Way Co., Ltd. According to the investment banking (IB) industry, Leverent Partners and Yonsei University recently completed the acquisition of Natural Way's management rights. 

Natural Way Co., Ltd. manufactures prepared health food, specifically ready-to-drink beverages, powder and granules, dieatary suppliments and pills. The company mainly supplies products to Korea Yakult, Homeplus, Jeong, Kwan-Jang, and Samyang in an OEM method, and is also engaged in manufacturing development and production (ODM).

A sales of KRW 10.9 billion in 2015 increased more than four times to KRW 46.1 billion in 2019. During the same period, operating profit also jumped from KRW 970 million to KRW 4.1 billion.

## Funding rounds

- Series B, Mar 15, 2019, $9.1M — Korea Investment & Securities, NH Bank, Hyundai Venture Investment, KB Investment, Daesung Private Equity, NH Investment & Securities, STIC Ventures
- Series A, Jan 4, 2018, $7M — KB Investment, Q Capital Partners, KB Securities, NH Investment & Securities, NH Hedge Asset Management

## Investors

- KB Investment (https://capitalatlas.ai/funds/kb-investment) — Series A, Series B
- Q Capital Partners (https://capitalatlas.ai/funds/q-capital-partners) — Series A
- KB Securities (https://capitalatlas.ai/funds/kb-securities) — Series A
- NH Investment & Securities (https://capitalatlas.ai/funds/nh-investment-securities) — Series A, Series B
- NH Hedge Asset Management — Series A
- Korea Investment & Securities (https://capitalatlas.ai/funds/korea-investment-securities) — Series B
- NH Bank — Series B
- Hyundai Venture Investment (https://capitalatlas.ai/funds/hyundai-venture-investment) — Series B
- Daesung Private Equity (https://capitalatlas.ai/funds/daesung-private-equity) — Series B
- STIC Ventures (https://capitalatlas.ai/funds/stic-ventures) — Series B