# Natural HR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/natural-hr

- Industry: Software
- Headquarters: Birmingham, UK
- Website: www.naturalhr.com
- Total disclosed funding: $1M
- Latest round: Seed (Dec 21, 2018)
- Investors on record: 3

## About

Natural HR Limited is a provider of payroll and HR solutions, focusing on enhancing operational efficiency and compliance for businesses across the UK through its integrated software platform.Founded in 2010 in Birmingham, UK, Natural HR Limited specializes in delivering payroll and human resource management solutions. The company was established by Sarah Dowzell and has completed 3 funding deals, with the most recent Seed round in December 2018, raising GBP 310 thousand from investor Midven, valuing the company at GBP 2.77 million post-money.Natural HR Limited offers an integrated platform for payroll and HR services designed for businesses of all sizes. Its core offerings include payroll outsourcing, payroll software, HR software, and a suite of comprehensive HR services aimed at streamlining administrative processes and ensuring legislative compliance. The company serves a diverse clientele across sectors such as healthcare, technology, and retail, primarily within the UK.In the most recent financial year 2024, Natural HR Limited reported revenues of GBP 284,950,884.40 and an EBITDA of GBP 84,760,639.10. The company generates revenue through subscription-based services and annual contracts for its payroll and HR management solutions, which are structured to ensure a predictable revenue flow.Natural HR Limited aims to expand its product offerings and geographical footprint. With the recent Seed funding raised in December 2018, the company plans to enhance its platform features and introduce new products aimed at increasing automation in payroll processing. The company is also targeting expansion into new markets, particularly in Europe, by 2025, to broaden its client base and service capabilities.

## Funding rounds

- Seed, Dec 21, 2018, $0.4M — Future Planet Capital Regional
- Seed, Dec 24, 2015, $0.6M — Future Planet Capital Regional, Ascension Ventures, Birmingham City Council

## Investors

- Future Planet Capital Regional (https://capitalatlas.ai/funds/future-planet-capital-regional) — Seed
- Ascension Ventures (https://capitalatlas.ai/funds/ascension-ventures) — Seed
- Birmingham City Council — Seed