# Nativo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nativo

- Industry: Software
- Headquarters: El Segundo, US
- Website: www.nativo.com
- Total disclosed funding: $31M
- Latest round: Series B (Jan 15, 2019)
- Investors on record: 8

## About

Nativo, Inc., based in the US, offers an advanced advertising platform that enhances engagement through integrated native advertising solutions, allowing brands to connect authentically with their audiences across various premium publications.Nativo, Inc. is an advertising technology company that focuses on native advertising solutions. Founded in 2010 in El Segundo, US, by Adriano Frigoli, Bladimir Arroyo, Corissa Hernandez, Isabella Neira, Justin Choi, and Sara Lini, the company has executed 7 deals, with its most recent deal on April 18, 2023. Nativo raised USD 25.00 mn in VENTURE DEBT from Capital IP Investment Partners, bringing the total amount raised to USD 4.67 mn.Nativo specializes in providing an advanced advertising platform designed to create premium ad experiences that foster authentic connections between advertisers and their target audiences. The core offerings of Nativo include integrated native advertising solutions, content distribution strategies, and performance insights aimed at enhancing audience engagement and website traffic. Their services are tailored to both advertisers and publishers, empowering brands to effectively reach consumers through fully integrated native formats across a range of premium publications. Nativo serves a diverse client base, including travel and tourism organizations, retailers, and various brands looking to optimize their advertising strategies, with active operations in North America, Europe, and select regions in Asia.Nativo generates revenue primarily through partnerships with advertisers and publishers, leveraging a transaction structure that emphasizes direct relationships and performance-based metrics. The company engages in B2B transactions where advertisers utilize the platform for tailored campaigns and native ad placements. Clients may enter into subscription agreements that provide access to Nativo's advertising tools, analytics, and content distribution capabilities. The revenue model is further supported by partnerships with premium publishers who monetize their content through enhanced ad experiences, with specific pricing plans based on the scope of advertising campaigns and required levels of integration.In April 2023, Nativo, Inc. secured USD 25.00 mn in VENTURE DEBT funding, aiming to utilize these resources to advance its technology and further strengthen its position in automating content distribution through a non-interruptive storytelling platform. Future growth plans include the launching of innovative products designed to enhance user engagement and the expansion into additional geographic markets, with targeted areas being identified for forthcoming initiatives.

## Funding rounds

- Series B, Jan 15, 2019, $4.7M — Bertelsmann Digital Media Investments
- Series B, Jun 30, 2015, $20M — Headline, Greycroft, Bertelsmann Digital Media Investments, RezVen Partners, Signia Ventures, Advance Venture Partners
- Series A, Apr 9, 2013, $4.5M — Headline, Greycroft, Wavemaker Partners, Bertelsmann Digital Media Investments, Signia Ventures, Mesa Ventures
- Seed, Jun 7, 2010, $1.8M — Signia Ventures

## Investors

- Signia Ventures (https://capitalatlas.ai/funds/signia-ventures) — Seed, Series A, Series B
- Headline (https://capitalatlas.ai/funds/headline) — Series A, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A, Series B
- Mesa Ventures — Series A
- RezVen Partners (https://capitalatlas.ai/funds/rezven-partners) — Series B
- Advance Venture Partners (https://capitalatlas.ai/funds/advance-venture-partners) — Series B