# NativeAD

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/nativead

- Industry: Software
- Headquarters: Madrid, Spain
- Website: www.native.ad
- Total disclosed funding: $33M
- Latest round: Series A (Mar 18, 2026)
- Investors on record: 9

## About

NativeAD is a performance marketing company that offers an AI-powered native advertising platform, effectively integrating promotional content into various digital environments for enhanced audience engagement. Founded in 2013 and headquartered in Madrid, Spain, NativeAD specializes in native advertising solutions that seamlessly blend promotional content with editorial material. In March 2026, NativeAD raised USD 31 million in venture funding. Javier Lasa, the founder, has played a pivotal role in shaping the company’s direction since its inception.NativeAD provides an AI-driven platform for performance marketing, enabling advertisers to create and manage campaigns that integrate with surrounding content. This approach enhances user engagement while minimizing disruption. Their technology supports both advertisers seeking conversions and publishers aiming to boost ad revenue, serving a wide range of clients globally.In 2016, NativeAD reported a revenue of USD 160,366.30, with an EBITDA amount of USD -499,578.40. Revenue is primarily generated through partnerships and direct transactions involving various transaction structures, including pay-per-click and pay-per-impression agreements, while facilitating efficient cash flow management for clients. The company plans to utilize the March 2026 funding to grow its digital advertising technology, expand internationally, and enhance its data tools for advertisers.

## Funding rounds

- Series A, Mar 18, 2026, $31M — General Catalyst Partners, YL Ventures, Ballistic Ventures, Merlin Ventures
- Seed, Dec 22, 2014, $2M — 500 Global, Inception Capital, Onza Capital, Start DMC, Venevision Interactive
- Seed, Aug 28, 2013, $0.1M — 500 Global, Inception Capital

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Inception Capital — Seed
- Onza Capital (https://capitalatlas.ai/funds/onza-capital) — Seed
- Start DMC — Seed
- Venevision Interactive — Seed
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A
- YL Ventures (https://capitalatlas.ai/funds/yl-ventures) — Series A
- Ballistic Ventures (https://capitalatlas.ai/funds/ballistic-ventures) — Series A
- Merlin Ventures (https://capitalatlas.ai/funds/merlin-ventures) — Series A