# Native Special Products

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/native-special-products

- Industry: Food
- Headquarters: Karur, India
- Website: www.nativespecial.com
- Total disclosed funding: $0M
- Latest round: Series A (Sep 23, 2017)
- Investors on record: 2

## About

Native Special Products Ltd. specializes in the online retail of traditional Indian sweets and snacks, focusing on authentic culinary experiences that connect expatriates with their cultural roots.Founded in 2011 in Karur, India, Native Special Products Ltd. operates as a standalone entity. The company has engaged in two significant funding transactions, with the latest being a Series B round in August 2019, securing INR 13.88 million, which values the company at INR 194.18 million. The firm is led by Parthiban Veluchamy, who has previously held roles in other ventures, contributing to the company's strategic direction.NativeSpecial.com specializes in the online retail of traditional Indian sweets and snacks, particularly from Tamil Nadu and Andhra Pradesh. Their offerings include a range of sweets such as Srivilliputhur Milk Ghova and Tirunelveli Ghee Halwa, alongside savory snacks like murukku. The company serves customers in India and internationally, including markets in the USA, Singapore, the UK, the UAE, and Australia. They provide a seamless online shopping experience with quick delivery options, often within one day, catering to the nostalgic cravings of Indian expatriates.In 2023, NativeSpecial.com generated revenue of INR 942,460.1, with an EBITDA of INR -36,586.1. The revenue is derived from direct-to-consumer sales through their e-commerce platform, offering a variety of traditional snacks and sweets at prices ranging from approximately USD 8.55 to USD 36.70, supported by promotional offers that encourage larger purchases.The company plans to leverage its recent funding from the Series B round in August 2019 to enhance product development, including the introduction of new traditional sweets and snacks. Native Special Products Ltd. aims to expand its reach into new markets, focusing on regions such as Europe and North America, with targeted initiatives expected to commence by 2025. The capital raised will support marketing efforts and infrastructure improvements to facilitate this geographic expansion, thereby enhancing their online platform and customer experience.

## Funding rounds

- Series A, Sep 23, 2017, $0M — Indian Angel Network, Nativelead Foundation

## Investors

- Indian Angel Network (https://capitalatlas.ai/funds/indian-angel-network) — Series A
- Nativelead Foundation — Series A