# Natee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/natee

- Industry: Marketing/Advertising
- Headquarters: Tokyo, Japan
- Website: https://natee.jp
- Total disclosed funding: $2.8M
- Latest round: Series B (Dec 7, 2022)
- Investors on record: 8

## About

Natee, Inc. is a Japanese company specializing in co-creation marketing, utilizing social media platforms to enhance brand visibility and audience engagement through innovative video content.Founded in 2018 and headquartered in Tokyo, Japan, Natee, Inc. operates in the co-creation marketing space, focusing on leveraging social media to connect brands with consumers. The company has successfully completed four deals to date, with its most recent funding round occurring on December 7, 2022, raising JPY 125 million in VENTURE DEBT financing, part of a larger JPY 420 million equity and debt financing effort. The founder's background specifics are currently not available.Natee specializes in creator co-creation marketing, focusing on leveraging social media platforms to enhance brand visibility and engagement. The company’s core offerings include comprehensive marketing support through short video content on platforms such as TikTok, Instagram, and YouTube. Natee collaborates closely with entertainers and influencers to create engaging promotional campaigns that communicate product features and brand messages. Notable projects include promotional activities for new store openings and collaborations with popular artists, emphasizing the integration of entertainment and marketing strategies. Natee's services cater to a diverse clientele across various industries, including fashion, technology, and consumer goods, with initiatives launched in Japan and other regions in Asia.Natee's revenue model is primarily driven by partnerships and client contracts focused on social media marketing services. The company generates income by offering tailored marketing strategies and promotional campaigns to brands and businesses, which typically include subscription-based services or project-based fees. Clients engage Natee for its expertise in harnessing social media influencers and creators, leading to structured transactions where brands pay for campaign execution, content creation, and strategy development. The company's established relationships with a range of clients in the consumer sector enhance its revenue potential as it capitalizes on the demand for innovative digital marketing solutions.In December 2022, Natee, Inc. raised JPY 125 million in venture debt financing to strengthen recruitment, product development, and service expansion. The company plans to enhance its product offerings to better meet market demands and aims to expand its reach into new geographic regions across Asia. This initiative is driven by the recent funding, which will support the necessary resources for developing new products and scaling operations.

## Funding rounds

- Series B, Dec 7, 2022, $2.2M — Shizuoka Capital, Benesse Holdings, Revamp Corporation, XTech Ventures, Cubic Ventures, GMO NIKKO
- Seed, Feb 5, 2020, $0.6M — East Ventures, Akatsuki Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed
- Akatsuki Ventures (https://capitalatlas.ai/funds/akatsuki-ventures) — Seed
- Shizuoka Capital (https://capitalatlas.ai/funds/shizuoka-capital) — Series B
- Benesse Holdings — Series B
- Revamp Corporation — Series B
- XTech Ventures (https://capitalatlas.ai/funds/xtech-ventures) — Series B
- Cubic Ventures — Series B
- GMO NIKKO — Series B